• Greater content consumption (by hours and by shows listened to).
  • A preference for subscription and time-shifted consumption.
  • Reliance on mobile consumption, usually in transit.
  • A willingness to promote content to others, and reliance on word-of-mouth.
  • A preference for in-depth content.
  • A loyalty to public media, and willingness to invest — even as broadcast consumption levels decline.

Conclusion

Appendix

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