The Buy Box on Amazon, that space in the upper right corner on a listing page where you find the “Add to Cart” button (unless there’s a “suppressed Buy Box”), is where every seller wants to be.
On a marketplace with as much competition as Amazon, making more sales comes down to one metric above everything else: price.
Many sellers in the Amazon marketplace have ongoing fears about intense competition causing prices to drop too quickly, making profit impossible — no one wants to win a race to the bottom. Knowing when and how to increase prices is key…
Using the right repricing strategies for your goals as an Amazon seller are crucial in your path to online success. That’s because constant competitor price changes are an inevitable part of selling.