What’s the purpose of our company? And what’s the purpose of a company more generally?
I used to ask myself this question all the time. I’m happy that I now know the answer. It has set me free.
In this post, I want to share my thoughts about entrepreneurship and what drives it.
Back in 2001, when I was eighteen and started my first online business, my sole purpose was to make quick money :-)
Making money fast is sometimes very motivating, especially when you are as young and broke as I was. But I soon realized that making “quick money” was not my sole motivation. I had inadvertently combined it with a profession I really loved: creating software products.
Later, many years after my first business failed, I realized that
“money motivation” doesn’t last long.
The problem if money is your primary motivation is that it means you will search for the “next big thing” as soon as business gets tough.
So, I was like a pinball machine, jumping from one business to the next one.
In total, I invested in 17 different business concepts and founded 6 companies.
The majority of these failed, but I learnt good lessons with each one.
My conclusion after all of this is:
If you don’t have the right motivation, the chances that you will fail are much higher than if you are motivated by passion.
So, what are you passionate about?
For me it is “to create”, “to serve” and “to grow”.
This is also the DNA of our INFOTEMP company, in that exact order.
Together with my co-founder and best friend, Ibrahim, we had a lot of Master-Mind conversations until we figured this out.
At INFOTEMP, we love creating great products.
We love to see how our products are serving our clients.
And we love to see our business grow, as well as other aspects of our lives.
I truly believe in the “create-serve-grow” principle and this is the reason why our company is so successful.
From my point of view it should be at the true entrepreneurial core and purpose of all companies.
It is at INFOTEMP, and we enjoy it.