Key takeaways from UX Cambridge 2018

Neil Turner
Sep 24, 2018 · 10 min read
UX Cambridge was at St Catherine’s College in the heart of Cambridge
The Redgate crew at UX Cambridge
Some of the lovely Redgate goodies on offer
Choose your tools wisely. If your toolkit includes Adobe Flash, your website might end up looking like this!
  • A storyboard telling a user’s story in the form of a short comic strip.
  • A low-fidelity prototype, such as wireframes or simple sketches.
  • A high-fidelity prototype or set of mock-ups.
  • A video telling a user’s story.
Videos, such as this one from Thumbtack, are a great way to communicate a design vision
A groclock, handy for children and equally useful as a quick-glance clock for very hung over parents
Use a strategy map to help get to where you want to go
Apple design great beginnings for their products, but endings are not so well thought through
  1. Everyone in the group writes the biggest project-related issue on their mind at the moment on an A3 piece of paper (the template is shown below). No name is written down so that problems are anonymous.
  2. Papers are collected and swapped with another group.
  3. The group discuss each problem and write down suggestions for tackling it before returning to the original (anonymous) authors.
The simple template used for sharing project problems and ideas
Think about the components, not pages
Google maps didn’t consider the negative connotations that using cupcakes to quantify calories could have for some of its users
  • Prototype it — Build a semi-working prototype and test with real users.
  • Fake it — Manually fake it to start with. For example, using a real person rather than a chatbot to test out a new chat feature.
  • Slice it — Deliver a working, vertical slice of a feature or product to get feedback.
A handy MVP worksheet for capturing assumptions, a hypothesis and metrics

Ingeniously Simple

How Redgate build ingeniously simple products, from inception to delivery.

Neil Turner

Written by

Former techy turned UX Jedi. Checkout out my blog (UX for the Masses) for more about me.

Ingeniously Simple

How Redgate build ingeniously simple products, from inception to delivery.