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Instacart’s Lead Product Designer on Creating A Design System

Kim-Mai Cutler
Sep 29, 2017 · 6 min read

Building Instacart’s Design System (Attempts #1, 2 and 3….)

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Instacart, a pun-friendly company, called its first design system “Beetstrap.”
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Attempt #1 at building a design system in 2015 included basic buttons, colors and styles.
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This time, Instacart catalogued everything it had built before into a 90-page document covering screenshots, components, interactions and colors.

Lessons for other teams?

Initialized Capital

Stories and thoughts on early-stage entrepreneurship from a…

Kim-Mai Cutler

Written by

Partner at Initialized Capital. Contributor at Techcrunch. When life hands me lemons, I make tarte au citron.

Initialized Capital

Stories and thoughts on early-stage entrepreneurship from a venture capital firm. We fund and help startups with their first check. https://initialized.com/our-startups

Kim-Mai Cutler

Written by

Partner at Initialized Capital. Contributor at Techcrunch. When life hands me lemons, I make tarte au citron.

Initialized Capital

Stories and thoughts on early-stage entrepreneurship from a venture capital firm. We fund and help startups with their first check. https://initialized.com/our-startups

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