What To Do If Your Product Isn’t Growing

How ‘Critical User Journeys’ can help a product take off

austin chang
Jul 5, 2017 · 6 min read

Map out your ‘Critical User Journey’

Early startups should start simple and make sure they know the optimal journey they want their product to fulfill for the user.

Pinterest guides users through each step of Personal Style Discovery: Browsing, Filtering, Curating, and Fulfilling

Measure your ‘Critical User Journey’

source: https://blog.kissmetrics.com/throw-away-vanity-metrics/

The more specific top-line metrics are to a product’s user journey, the better they are at helping startups make decisions.

Identify ‘product levers’ that help move users along their journey.

A product lever is something that is moveable and measurable that connects projects your team is working on on to top-line metrics that you care about.

Don’t add so many features that the ‘Critical User Journey’ becomes obscured.

A Rube Goldberg machine — complicated mechanics for a simple output

Taking a step back to simplify and focus freed the product to grow.

Let your most engaged users show you the way.

If you know exactly what actions and steps your best users took, you should try to replicate their journey for others.

Initialized Capital

Stories and thoughts on early-stage entrepreneurship from a venture capital firm. We fund and help startups with their first check. https://initialized.com/our-startups

Thanks to Kim-Mai Cutler and Jen Wolf.

austin chang

Written by

Google Assistant, Initialized Capital, Pinterest, 2x founder, YC, MTV, ponderings of product, design and startups… survivor of Y2K and 1st dotcom boom

Initialized Capital

Stories and thoughts on early-stage entrepreneurship from a venture capital firm. We fund and help startups with their first check. https://initialized.com/our-startups