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Initialized Capital

Stories and thoughts on early-stage entrepreneurship from a venture capital firm. We fund and help startups with their first check. https://initialized.com/our-startups

  • About The Fund
  • Founder Advice
  • News From Us
  • Meet the Team
  • Depict.ai Is Building Amazon Quality Recommendations For the Rest of E-Commerce

    Depict.ai Is Building Amazon Quality Recommendations For the Rest of E-Commerce

    E-commerce is booming and the success of e-commerce platforms like Shopify has resulted in an increase not just in the number of…
    Go to the profile of Brett Gibson
    Brett Gibson
    Oct 21, 2020
    Abodu: A Fast, Scalable Way to Start Fixing The West Coast’s Housing Shortage

    Abodu: A Fast, Scalable Way to Start Fixing The West Coast’s Housing Shortage

    For the past six years, a pet hobby — actually, an obsession — of mine has been America’s housing shortage. Since the 2008 financial…
    Go to the profile of Kim-Mai Cutler
    Kim-Mai Cutler
    Oct 20, 2020
    I Said the Wrong Thing and Killed My Investor Pitch

    I Said the Wrong Thing and Killed My Investor Pitch

    Often the easiest choice is to make no choice at all, but you might kill your startup that way
    Go to the profile of Garry Tan
    Garry Tan
    Oct 15, 2020
    What do all successful billion dollar startups have in common?

    What do all successful billion dollar startups have in common?

    They build long-lived teams that beat all competition
    Go to the profile of Garry Tan
    Garry Tan
    Oct 8, 2020
    Talos Is Building the Bridge Mainstream Financial Institutions Need to Trade Digital Assets

    Talos Is Building the Bridge Mainstream Financial Institutions Need to Trade Digital Assets

    For some time “the institutions are coming” has been a bit of a mantra in the crypto asset space, but to date adoption by traditional…
    Go to the profile of Brett Gibson
    Brett Gibson
    Oct 1, 2020
    How Lever Got To 50–50 Women and Men

    How Lever Got To 50–50 Women and Men

    For two years, Sarah Nahm was the only woman at Lever, the company she co-founded and now runs as CEO.
    Go to the profile of Kim-Mai Cutler
    Kim-Mai Cutler
    Jan 13, 2017
    Should you Quit and Join That Risky Tech Startup?

    Should you Quit and Join That Risky Tech Startup?

    A guide to learning, earning, and minimizing regret
    Go to the profile of Garry Tan
    Garry Tan
    Sep 24, 2020
    The Basics of Branding for Startups

    The Basics of Branding for Startups

    How brand strategy plays into product adoption
    Go to the profile of Kim-Mai Cutler
    Kim-Mai Cutler
    Mar 4, 2019
    Taking Care of Your Health While Running A Startup

    Taking Care of Your Health While Running A Startup

    The first time Zachariah Reitano founded a startup, he went through the Y Combinator program and found himself rushing back and forth…
    Go to the profile of Kim-Mai Cutler
    Kim-Mai Cutler
    Jan 16, 2018
    How To Build and Run A Geographically Distributed Engineering Team

    How To Build and Run A Geographically Distributed Engineering Team

    At Initialized Capital, our share of investments outside the Bay Area has ticked up to about one-quarter of our most recent fund as the…
    Go to the profile of Kim-Mai Cutler
    Kim-Mai Cutler
    Feb 15, 2018
    Instacart’s Lead Product Designer on Creating A Design System

    Instacart’s Lead Product Designer on Creating A Design System

    Jordan Staniscia tried — and claims he failed — multiple times to create a single, re-usable design system for all of Instacart’s visuals…
    Go to the profile of Kim-Mai Cutler
    Kim-Mai Cutler
    Sep 29, 2017
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