Quality, Marketing & Advertising

17 min readJul 14, 2018

Quality is the first preference in the product for a customer or a consumer. But many consumers are concerned about the cheap and best product. That is why small quantity of product are supplied in small sachets, so that any type of customers or consumers remain back because of the price. Actually to reach all the valuable consumers. If quality is good then Marketing and Advertising even more. Some products like Nirma, Santoor got famous because of its song and tagline. Even now I could remember, ‘I am a Complan girl’ and ‘Boost is the secret of my energy’.

Two of the interesting Business men about whom we can know some interesting facts are Ambani and Tata. In my R&D, I found that Reliance company launches one type of product exclusively competing with others. They leads that product for five to six years and comes with another super product like ‘jio’ before this ‘Trends’. Lets check out with his products.

MAJOR PRODUCTS AND BRANDS

Business/BrandProduct / ServiceBrand LogoEnd Uses

REFINING AND MARKETING

RefiningReliance Gas

Liquefied Petroleum Gas (LPG)

Domestic, commercial and industrial fuel

Propylene

Feedstock for polypropylene

Naphtha

Gasoline
Superior Kerosene Oil
High Speed Diesel
Sulphur
Petroleum Coke
Alkylate

Feedstock for petrochemicals such as ethylene,
propylene & fertilisers, etc. and as fuel in power plants
Transport fuel
Domestic fuel
Transport fuel
Feedstock for fertilisers and pharmaceuticals
Fuel for power plants and cement plants
High Octane blend stock for gasoline

GAPCO

Petroleum Retail

Retail distribution of fuels

Petroleum RetailReliance Petroleum Retail

Transportation fuels

Retail distribution of fuels

Reliance Aviation

Jet / Aviation Turbine Fuel

Aviation fuel

Auto LPG

Auto fuel outlet

Trans Connect

Fleet Management Services

Fleet Management Solutions

A1 Plaza

Highway Hospitality Services

Highway food plaza

R-Care

Vehicle care services

Vehicle service, repair and preventive maintenance

Qwik Mart

Convenience shopping

Shopping of beverages, snacks, gifts on highways

Refresh

Foods

Passengers amenities/food court on highways

Relstar

Lubricants

PETROCHEMICALS

PolymersRepol

Polypropylene (PP)

Woven sacks for packaging of cement, food-grain,
sugar, fertiliser; leno bags for packaging of fruits &
vegetables, TQ & BOPP films for packaging of textiles,
films and containers for processed food, FMCG, office
stationery; components for automobile and consumer
durables, moulded furniture, luggage, housewares,
geo-textiles & fibres for non-woven textiles and pipes.

PolymersRelene

Polyethylene (HDPE, LLDPE & LDPE)

Woven sacks, raschel bags for packaging of fruits
& vegetables, containers for packaging of edible
oil, processed food, FMCG, lubricants, detergents,
chemicals, pesticides; industrial crates & containers,
carrier bags, housewares, ropes & twines; pipes for
water supply, irrigation, process industry & telecom;
films for packaging of milk, edible oil, salt, processed
food, roto-moulded containers for storage of water,
chemicals storage and general purpose tanks,
protective films and pipes for agriculture,
cable sheathing, lids & caps and master batches.

Ethylene Vinyl Acetate Copolymer (EVA)

Footwear

Reon

Polyvinyl Chloride (PVC)

Pipes & fittings; door & window profiles, insulation
& sheathing for wire & cables, rigid bottles &
containers for packaging applications, footwear,
flooring, partitions, roofing, I.V. fluid & blood
bags and calendered films for pharmaceutical applications.

Relpipe

Poly-Olefin HDPE and PPR pipes

Irrigation, water supply projects, sewerage and
drainage, mines, coal fields, industrial water/fluids/
effluents transportation, gas distribution network,
telecom cable ducts and micro ducts for FTTx,
plumbing & construction.

Relflex™ Elastomers

Synthetic Rubbers

Tyres, Footwear soles & heels,
belts, hoses etc.

Relflex™ Cisamer PBR

Polybutadiene Rubber (PBR)

Automotive Tyres, Tyre treads, Cycle Tyres, Conveyor
& V-Belts, Sports Goods, Dock Fenders, HIPS etc.

Relflex™ Stylamer SBR

Styrene Butadiene Rubber (SBR)

Tyres, Footwear, Conveyor belts,
Hoses, Mechanical rubber goods etc.

ChemicalsRelab

Linear Alkyl Benzene (LAB)

Detergents

Polyester & Fibre Intermediates

Paraxylene (PX)
Purified Terephthalic Acid (PTA)
Mono Ethylene Glycol (MEG)

Raw material for PTA
Raw material for polyester
Raw material for polyester

Recron®

Polyester Staple Fibres, Polyester
Filament Yarns, Speciality Polyesters

Apparel, Home textiles,
Technical textiles & Nonwovens

Recron® IDY

Polyester high-tenacity
industrial yarns

Conveyor belts, ropes, geo-grids, seat-belts,
lashings, slings, industrial fabrics etc.

Recron® SHT

Polyester Super High Tenacity Fibres

Hi-Strength, Low-shrinkage Sewing threads for
apparel, home and industrial applications

Recron® Fancyy

Innovative Polyester Filament yarns

Value-added fine quality fashion fabrics with unique
weave patterns, textures and hand-feel.

Recron® Stretch

Stretch yarns for comfortable fit
and freedom of movement

Blouse material, denim, shirting, suiting, dress
material, T-shirt, sportswear, swimwear, medical
bandages & diapers

Recron® Cotluk

Cotton Look, Cotton Feel Yarns

Dress material, shirting, suiting, furnishing fabric,
curtain & bed sheet

Recron® Dyefast

Can dye at boiling water
temperature with high colour
fastness

Ladies outerwear, feather yarn for knitted cardigan,
decorative fabric & home furnishing

Recron® Superblack

Dope dyed black
with high consistency in shade

Apparel, automotive, non-woven & interlining

Recron® Superdye

Bright, brilliant colours
and soft feel, low pill

Woven & knitted apparel, furnishing & home textile

Recron® Kooltex

Moisture management yarns

Active sports and high performance wear

Recron® Fibrefill

Hollow fibres with high bounce and
resilience

Pillows, cushions, quilts, mattresses,
furniture, toys & non-wovens

Recron® 3D Conjugate

Virgin superwhite fibres with a
unique spiral structure

Sleep and comfort products,
Furniture, Toys & Beddings

Recron® 3S

Secondary Reinforcement Products

Construction industry (concrete/mortar), cement
(sheet & pipe), paper industry (conventional &
speciality), battery industry, wetlaid industry (wall
papers, filtration, wipes & hygiene products) &
Asbestos replacement

Recron® Certified

Quality Certified Sleep Products

Pillows, cushions, blankets & quilts

Recron® Low Pill

Polyester Tow & Staple Fibre with
unique low pill properties

High-end worsted suitings,
upholstery fabrics & socks

Recron® FeelFresh

Anti microbial fibres & yarns

Active sportswear, Intimate apparel, socks, home
furnishings & garments used in healthcare industry

Recron® Micrelle

Bi-component filament yarns

Super soft and ultra comfortable fabricsRecron® Recrobulk

Hi-bulk fibres for soft-feel & warmth

Sweaters, pullovers, cardigans, shawls & jacketsRecron® Green

Eco-friendly fibres made from
100% post-consumer polyester
waste

Apparel & home textiles

Recron® Spunlace

Speciality polyester fibres

High quality non-woven products for the
healthcare & hygiene industry

Recron® RecoSilk

Speciality Polyester Filament Yarns

Ideal for dress materials, velvet,
sarees, embroidery threads with a silken shimmer
and in swathes of colour.

Recron® FR

Flame retardant Fibres & Yarns

Institutional textiles for hospitality, entertainment,
transport, safety etc. Also used in home textiles, fill
& comfort products

Recron® Duratarp

Polyester Fibres with increased
abrasion resistance for better water
proof, tear proof and fade- proof
qualities

Tarpaulin, Tents & Awnings

Recron® Safeband

Structurally modified polyester
fibre with antimicrobial and
antifungal properties

Crepe, Rolled Bandages & Surgical Dressings

Relpet®

Polyethylene Terephthalate (PET)

Packaging for bottled water, beverages,
confectionary, pharmaceutical,
agro-chemical and food products

OIL AND GAS EXPLORATION AND PRODUCTION

Crude Oil and Natural Gas

Refining, power, fertilisers,
petrochemicals and other industries

RETAILReliance Retail

Reliance Retail

Organised retail

Reliance Fresh

Food & Grocery
Specialty Store

Fresh vegetables, grocery,
general and convenience merchandise

Reliance Super

Mini Hypermarket

Grocery, clothing, leisure, beauty and style,
electronics and home merchandise

Reliance Mart

Hypermarket

Grocery, clothing, leisure, beauty and style,
electronics, home merchandise,
furniture and jewellery

Reliance Market

Wholesale Store

A wholesale store for business & bulk needs

Reliance Digital

Electronics Specialty Store

Computers, mobiles, entertainment,
gaming merchandise

Reliance Digital Xpress

Digital Technology Specialty Store

Solutions for the emerging entertainment and
technology needs of Smart phones, ultra books, HD
speakers, music players, smart TVs.Reliance Digital Xpress Mini

Specialty Store for mobility &
communication

Products and Services relating to mobility needs
through smart phones, tablets,
accessories, peripherals

iStore

Exclusive Apple Store

Range of Apple products like IPod and IMac

Reliance Resq

Digital Service Center

Services (Guidance, Installation,
Maintenance & Repair) for Digital products

Reliance Jewels

Jewellery Specialty Store

Fine jewellery

Reliance Trends

Apparel Specialty

Men, ladies, children clothing and accessories

Reliance Footprint

Footwear Specialty Store

Men, ladies, children footwear, sports,
handbags and accessories

Ermenegildo Zegna

Italian Luxury Men’s Clothing

Apparel, Accessories and Footwear for Men

Paul & Shark

Italian luxury sportswear brand

Apparel, Accessories and Footwear for Men

Stuart Weitzman

Luxury Footwear

Accessories and Footwear for Women

Pink

British Shirt Authority

Apparel and Accessories for Men

Brooks Brothers

American icon that has redefined
& shaped classic American style for
nearly two centuries

Apparel and Accessories for Men

Diesel

Iconic Italian Lifestyle Brand

Apparel, Accessories and Footwear

Kenneth Cole

Urban fashion & Lifestyle brand
that exudes metropolitan lifestyle
of New York city

Apparel, Accessories and Footwear

Superdry

Fashion brand that fuses design
influences from Japanese graphics
and vintage Americana, with the
values of British Tailoring

Apparel, Accessories and Footwear

Dune

Distinctive Fashion footwear &
Accessories

Accessories and Footwear for Men and Women

Steve Madden

Fashion forward Footwear &
Accessories Brand

Accessories and Footwear for Men and Women

BCBG Max Azria

Contemporary women’s clothing brand

Apparel, Accessories and Footwear

Juicy Couture

Casual luxury lifestyle brand

Apparel, Accessories and Footwear

Hamleys

The finest toy shop in the world

Toys

Vision Express

Optical Specialty Store

Spectacles, Sunglasses, Contact Lenses

Marks & Spencer

International Apparel,
Accessories & Home Products Store

Apparel for Women, Men and Children, Lingerie,
Beauty and Home Décor

Payless

Affordable Fashion Footwear
Specialty Store

Mens, ladies, kids and sports footwear,
handbags and accessories

Quiksilver

Quiksilver is a premium youth
lifestyle and culture clothing brand
representing action sports

Apparel, Accessories, Footwear,
Skateboards & Surfboards

Roxy

Roxy is a global lifestyle brand,
offering products for every aspect
of an active girl’s life, the key
ingredient of the products being
the inimitable Roxy spirit. “Daring,
confident, naturally beautiful, fun, alive”

Apparel, Accessories, Swimwear, Footwear for girls

Founded by Ken Block and Damon
Way in 1993, DC is a leader in
performance skateboarding shoes and
renowned action sports and stands
as a global brand whose product
line has expanded to include men’s,
women’s and kids’ skateboarding and
lifestyle shoes, apparel, snowboards,
snowboard boots, outerwear, and accessories.

Apparel, Accessories, Footwear, Skateboards

GAS

GAS is an Italian clothing brand
offering quality products for
intelligent, aware consumers, with
an international, cosmopolitan attitude.

Apparel, Accessories, Footwear for men & women

Mossimo

Global apparel brands by blending
surf, sport, urban and street into a
contemporary fashion brand with a
broad and credible appeal

Apparel, Accessories, Footwear for Men and Women

Umbro

Umbro makes football tail oring

Men’s sports Footwear, Apparel and Accessories

Cannon

The #1 most recognized home
brand with a powerful heritage

Home Furnishings

Ed Hardy

Alternative lifestyle fashion brand
that celebrates the classic American
tattoo as an art form

Apparel, Accessories, Footwear for Men and Women

London Fog

Known for the classic trench coat
and its iconic reputation

Apparel, Accessories, Footwear for Men and Women

Candie’s

Fun & Flirty American Lifestyle Brand

Apparel, Accessories, Footwear for Girls

TEXTILESVimal

Suitings, Shirtings, Readymade Garments

Fabrics, suits, jackets, shirts & trousers

Vimal Gifting

Ready-to-stitch, take away fabric
in gift packs

Fabrics

Ready-to-stitch, Take away fabric

Fabrics

Jio

Jio Messaging

Enhanced messaging, Voice & Video
calling application

OTT Instant messaging

MEDIA AND ENTERTAINMENTTV ChannelsCNBC TV18

English Business News Channel

English Business news

CNBC Awaaz

Hindi News Channel

Hindi Business news

CNBC Bajar

Gujarati News Channel

Gujarati Business news

CNN IBN

English General News Channel

English language news and current affairs

IBN 7

Hindi General News Channel

Hindi language news channel

News18 India

English General News Channel

News from India for Indian diasporas outside

IBN Lokmat

Marathi News Channel

National and International
news for Marathi viewers

ETV Urdu

Regional News Channel

Urdu news channel

ETV Rajasthan

Regional News Channel

Rajasthani news channel

ETV Bihar Jharkhand

Regional News Channel

Regional news for Bihar and Jharkhand

ETV Uttar Pradesh Uttarakhand

Regional News Channel

Regional news for Uttar Pradesh
and Uttarakhand

ETV Madhya
Pradesh Chhattisgarh

Regional News Channel

Regional news for Madhya Pradesh
and Chhattisgarh

ETV News Gujarati

Regional News Channel

Gujarati news channel

TV ChannelsETV News Kannada

Regional News Channel

Kannada news channel

ETV News Bangla

Regional News Channel

Bangla news channel

ETV Haryana
Himachal Pradesh

Regional News Channel

Regional news for Haryana and Himachal Pradesh

Colors

Hindi general Entertainment Channel

Hindi mass entertainment channel

Rishtey

Hindi general Entertainment Channel

Hindi mass entertainment channel

MTV India

Music Channel

Music destination for the youth

Vh1

English Music and Lifestyle Channel

English music destination for the youth

Comedy Central

English Entertainment Channel

English entertainment for inclusive
family viewership

Nickelodeon

Kids Channel

Comedy destination for kids

Sonic

Kids Channel

Action and adventure entertainment
for kids and young adults

Nickelodeon Junior

Kids Channel

Entertainment aimed at pre-school kids

Colors Marathi

Regional Entertainment Channel

Marathi entertainment channel

Colors Kannada

Regional Entertainment Channel

Kannada entertainment channel

Colors Bangla

Regional Entertainment Channel

Bangla entertainment channel

Colors Gujarati

Regional Entertainment Channel

Gujarati entertainment channel

Colors Odia

Regional Entertainment Channel

Oriya entertainment channel

History TV18

Infotainment Channel

Factual Entertainment channel

Filmed EntertainmentViacom18 Motion Pictures

Filmed Entertainment

Acquisition, production, syndication, marketing
and distribution of full length feature films within
India and distribution of Indian films in several
international markets

Content Asset MonetizationIndiaCast

Multi-platform ‘Content Asset
Monetization’ entity