The Best Marketing Tips for Newbie Entrepreneurs

Charu Mitra Dubey
Initium
Published in
3 min readJul 17, 2018
The Best Marketing Tips for Newbie Entrepreneurs

When you start a venture, you need a lot of things to care about but what should you actually care about is how you develop your own skills.

Being the founder of a startup, you need to master all the arts. Whether it is the operational part or the sales part, you are responsible for whatever is happening in your venture.

Marketing being a very part of any strategy, an entrepreneur should be fully aware of how to get the most out of it.

So, here we are with the best marketing tips for the newbie entrepreneurs.

Build Your Own Brand

Before you do anything, people should know that you do belong to the industry. Your certificates won’t work the way your personal brand would do. A personal brand will allow the people to know about your knowledge, your expertise and a reason for why should the belief in your brand.
Invest in your own branding, help people in your niche and let others recognize you as someone who is an expert in the field.

Leverage Storytelling

A brand is nothing without a story that conveys its mission and vision. When you give your brand a story, you allow people to create a healthy bond with your brand. Moreover, your story will also let people understand more about your brand how can it add value to their lives.
But don’t fake it for the sake of more exposure, you need to be real in front of your audience or else they might lose faith in you and your brand.

The Power of Content Marketing

A marketing strategy is nothing without a good content marketing strategy. Today more than 90% of the businesses use content marketing as a part of their strategy. Content Marketing will not just help you in driving more traffic to your website but will also help you in improving sales.
The content that you write and promote with proper CTAs will allow your audience to know more about your brand and products/services that you provide. Once you provide the right CTA, your audience is more likely to buy from you after reading your stuff.

Social Networking

An entrepreneur is incomplete without a powerful list of connection. Your Social Network might not be directly related to your marketing strategy but it is very much important for you and your brand. Your social network will help to spread your voice. The more people you have in your connection list the more they are likely to promote your name and brand.

All you need to do is choose 1–2 social networking platforms and build a powerful community over there. Connect with more people, stay active and help them all when they need it.

If you liked the article, please follow our Medium Page, Initium and help the writerpreneurs to leave a mark.

And do clap for the article. 👏 :)

--

--