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Content Strategy, a Crucial Part of User Experience

When it comes to crafting user experience, the job doesn’t end at beautifying interface, content plays a significant role as well. Before you start building screens, you should craft a strategy to make sure your user’s emotions match with the tone and type of message. Content strategists here play an important role, they blend the message smoothly with the designs to create a meaningful user experience.

In the nutshell, the role of content strategist consists of the following four areas –

Image Source

Here are the activities around each phase of content cycle -


This step is all about evaluating the existing content on current, partner, sister and parent sites on whether it matches the goal stakeholders are trying to achieve. It includes:


Audit helps in unearthing the different issues with the content, which helps in defining a core content strategy.


Strategy helps in formulating a marketing plan for the team that needs to be followed.


This stage is all about creating a governance model and finalizing the policies, standards, and guidelines that need to be followed.


The relationship of UX and Content strategy

If blended well, content and design could turn out to be a lethal combination, crafting a clear vision for the product. Let’s explore their relationship.

– Seamless user flow and delightful user interfaces are the outcomes of user experience. UX brings the same visibility to the content as well, making it readable, understandable, and scannable. The relevant visuals with a clear structure and interesting labels help users in accomplishing the task easily.

– A structure is crucial to make information easily available to the user. This is a major task for content strategists where they team up with UX to plan the type of content that needs to be created and how it will be organized and structured across the site.

– The UX brings user at the center of the design process. The information and clarity about users help in crafting the perfect content for the audience. The user personas are kept in mind for curating content. This helps in optimising the voice, tone and messaging and results in increasing conversions.

Content strategy and UX have similar goals.

The focus on user needs and expectations is crucial for user experience. However, everything goes for a toss if the messaging is not aligned with the experience. Plus, it should deliver seamlessly across multiple channels and devices. While strategists focus on pushing keyword optimised content, the designers struggle to strike a balance between design and messaging.

If you want your design to smoothly navigate users and deliver the message effectively, Inkoniq would love to help you.

This blog was first published on Inkoniq Blog.



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