Localize Your UX to Build an Effective Customer Engagement

Nowadays, UX designers have to deal with customers that belong to multiple ethnic groups with very different cultures. So, you are more likely to design for Indian, American, Japanese, French, Chinese, German, and all sorts of nationalities.

Therefore, it becomes more necessary to recognize that people from different cultures have different ways to looking at things and more different ways of dressing and expressing themselves, and this has a huge impact on UX too. Let’s see some of the ways, how culture affects UX.


What’s the first thing you notice when you meet someone? Looks, right? It’s all about the looks or visualization in a web page too. Fonts, colors, and how images and content are arranged in tiles. The two most influential elements of visuals are symbolism and colours.

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