Role of Magento, Shopify, WooCommerce Platforms, in the Race of eCommerce
eCommerce startups believe in spending a lot of money on giving away discounts and offers to add more numbers to their visitors count. They focus more on vanity metrics than sanity metrics in the race to grab VC’s attention. However, are users as satisfied as VCs? It’s a trick question to answer, but visitor conversions are the best way to get the real picture. Conversion is a journey from product search to cart and at each step, the user is dealing with the usability of the website, how fast it loads and how easy people find what they are looking for?
Speed is money and every time your site take a few extra second to load, it will cost you some visitors. Obviously, you don’t wanna that to happen and want your website to load lightening fast and a user experience allowing people to navigate to the product and helping them trust you enough to make a purchase. All that lies in the decision of choosing the right platform to build your eCommerce store.
HOW THE ECOMMERCE PLATFORM EVOLVED?
Traditionally, if you are planning to start an eCommerce business, you need to purchase on-premise, standalone eCommerce software. These software are costly, not scalable,time-consuming and require extensive IT set-up with development teams working round the clock for in-house maintenance.
For which, you get only the front end components of the store, and you have to purchase additional software for accounting, order management, inventory management, marketing and customer service. Even if bundle all different software together, it is still a challenge to run them efficiently. This gave rise to the emergence of a new software that bridged the gap between the commerce and back end functionalities in a single eCommerce platform through SaaS.