What to Look for in Modern Enterprise UX
Enterprise software is big like Rolls Royce. Awesome to look and great to drive, but do you ever think, how much complexity goes behind when an engineer packs a powerful machine into a beautiful box and blend it with the right aerodynamics to give you intelligent user experience.
Enterprise software like ERP, BI or CRM are similar to these big car engines. Even a single bug can ruin the performance of the whole engine. That’s the kinda responsibility every UX Designer has on their shoulders.
APPLE, GOOGLE AND UNIQUE DESIGN THINKING:
Your design has all the bells and whistles, but if your employees find it too complicated to work around, then it’s not considered effective at all.
One example of perfect design thinking is how Apple started giving priority to customer experience and then working backwards to the technology. Even during a crisis where Apple was not doing that great, they never compromised on their design and user experience and made people desire for them. Theirs was an intuition- driven design, but what worked for Apple, might not necessarily work for others.
