Brighter & Bolder Branding
We made some major changes to our ever-growing brand and wanted to tell you all about it!
We built Ink with you in mind. So, as time passes and things change, we have listened to you and allowed your feedback to drive our improvements. Our site has undergone constant developments, such as introducing a simpler design tool, providing social sharing buttons, and even creating customized vendor pages.
As we continue to grow, so does our brand. In 2016, we introduced a new brand logo that embodied the unity and love we feel symbolizes the power of a t-shirt. Our logo was designed to be simple, clean, and direct. It communicates the narrative of inclusion and wholeness.
This year, we decided to take things one step further. We were determined to reflect the passion and purpose we see in our users everyday. So when decided what colors would accurately represent our brand, we selected vibrant tones that were pleasing and modern. Our new color palette is designed to be a representation of our new brand identity.
Our logo is paired with our primary font, American Typewriter, which is used for word marks and headings. The font has an old-school, grassroots movement quality with a friendly vibe. Our secondary font is Open Sans and it can be used for smaller headings and paragraph text.
With quality products, a dedicated team of enthusiasts, and a clear set of goals, we strive to be better than we were the day before. The rebrand reflects our company’s growth, which is why we selected bright colors to demonstrate the boldness of Ink.
We hope you like it as much as we do!
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