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Amit Lakhwani, How to Stand Out in Social Media Marketing — InnovaBuzz 531

Amit Lakhwani, AppuSocial

  • Best practice tips for social media marketing
  • How to stand out by early adoption of new features
  • Ways to improve engagement on your social media posts

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Show Notes from this episode with Amit Lakhwani, AppuSocial

  • Using automation in social media posting can help identify the ideal time and the ideal places to post for any audience.
  • Engagement is critical in social media — the audience needs to know that you care about them.
  • Ai social media posting tools can be used to identify the target audience and track the responses that audience members have to your posts.
  • Appu Social is a tool that allows you to manage all your social media accounts from one single dashboard.
  • Being an early adopter of new features within the social media platforms makes you stand out and increases your influence.
  • Proper use of hashtags is best practice for social media. Use keywords your ideal audience would be searching.
  • Have a clear call to action on each social media post to improve engagement with your audience.
  • Focus on one social media platform first, to clarify the ideal audience and get engagement, then expand to other platforms afterwards.

The Buzz — Our Innovation Round

  1. #1 thing to be more innovative — Adopt new social media features early, as there is less competition then and you can differentiate yourself.
  2. Best thing for new ideas — Listen to a lot of podcasts.
  3. Favourite tool for innovation — Google search.
  4. Keep project/client on track — Project management tools and breaking down into tasks every day.
  5. Differentiate — Focus your creative ideas on your strengths. Develop and make them stronger.


Reach Out


Cool Things About Amit

  • Amit likes to play games on Xbox.
  • Amit is a high-performance driving instructor.

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients