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David Jenyns, SYSTEMology — InnovaBuzz 316

David Jenyns, SYSTEMology

  • Systems as a framework for your business, to free up time and free up bandwidth to add value to your business in more productive ways
  • How creatives and innovators can build systems that benefit their creativity
  • Extracting yourself from the day to day operations of your business, to allow working on new projects, new opportunities or extended vacations

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Show Notes from this episode with David Jenyns, author of SYSTEMology

  • Systems create space that allows you to see opportunities and take advantage of them.
  • A business owner does his best work in problem-solving. If you are solving the same problem over and over again, you are using that skill very poorly. You want to solve a problem just once. Figure out the process and system so that the next time that task comes around, you can just follow the process where you’ve previously solved that problem and got the desired outcome, and then, do that consistently.
  • Following those rabbit holes often lead to big opportunities. You just have to learn how to spot them and find out which ones are worth pursuing.
  • You can systemise innovation. You can systemise things to a point where what needs to happen happens and to a good standard.
  • Systemology is the system for systemising business. It’s a 7-step process that is designed to take a business that has zero or very low systems and is very person dependent, to something that runs smoothly, has clear processes, and creates accountability with teams.
  • You can create enough framework and guide rails whilst creating space for creativity.
  • Hire smart people and give them the space to think and be intelligent. Don’t make it difficult for them to follow a system or a process.
  • You don’t have to systemise everything. You just have to find the right balance with your systems and processes. Go for 20% of the systems that make 80% of the results.
  • The first step in SYSTEMology is to define your ideal client. An ideal client is someone who pays your advertised prices and who you enjoy working with. They like your products and services. They come back and refer.
  • Critical Client Flow is more than just the customer journey. It also addresses the journey that your business goes through. It’s the critical journey that both the client and the business go through to deliver the core product or service.
  • The Critical Client Flow Process:
  1. How do people become aware of your business?. Create a simple high-level understanding of the core steps in this process. Focus on the things you are doing not the things you would like to be doing.
  2. How do you respond to inquiries?
  3. How does your sales process look like?
  4. What are the next steps from a money point of view? How do you accept payments?
  5. How do you onboard the client?
  6. How do you deliver the product or service?
  7. Handover or repeat — how do you get the client to come back or maybe refer another business?
  • The Critical Client Flow helps you to focus on the 20% of the systems that generate results. If you can systemise your Critical Client Flow, it means that you can deliver a product or service without any key person dependency.
  • All problems relate back to systems.
  • You don’t need to create hundreds of systems to have a meaningful impact and create a systemised business, but if you systemise your critical flow, your business will change.
  • Don’t over-optimise things. A good system or framework is something that can be applied in a variety of different scenarios and still get great results.
  • All problems in business have already been solved. It’s just a matter of finding who solved that problem. Find those people who have already solved it and shortcut your learning by modeling their approach. Once you get the basics, customise it and make it your own.
  • If your business is dependent on you, it’s broken. Systemise your business. Get yourself out of the process and realise that your team can step up and take control, if you just give them space.

The Buzz — Our Innovation Round

  1. #1 thing to be more innovative — Create space for innovation.
  2. Best thing for new ideas — Collaboration. Work with as many smart people as you can. Learn from them and model them.
  3. Favourite tool for innovationSystemHub and YouTube.
  4. Keep project/client on trackAsana, having a project manager, communication.
  5. Differentiate — Consistency. Think about your critical client flow and the experience it’s giving to your customer. Make it consistent and wow them through that approach. People pay for consistency. It’s the real key to business.

To Be a Leader

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Cool Things About David

  • He’s most well known for building one of Australia’s most sought-after digital agencies.
  • He took 2nd place at the Pan Pacific Brazilian Ju-Jitsu Championship.
  • He was involved in building a life-size Lego car powered by air that took the world by storm.

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients