InnovaBuzz Ghost
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InnovaBuzz Ghost

Kitty Parker, Listening with Empathy — InnovaBuzz 339

Kitty Parker, Kitty & Miles Buyers Agency

  • Her process of serving her clients which begins with listening to their story with empathy
  • Why being data driven is important in any business and how to adapt to rapidly changing data
  • Her principle of finding pain points of her clients and filling their needs

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Show Notes from this episode with Kitty Parker of Kitty & Miles Buyers Agency

  • A buyers agent is someone who squarely advocates on behalf of a property buyer in the purchase of a property and helps them through the process from sourcing the property through negotiation and reaching a settlement.
  • There is always an emotional attachment involved when making a purchase.
  • The biggest mistake that people make when buying a property is looking at the media and assuming that the media’s take on the property market is factual. The media has their own agenda. They won’t provide accurate property buying data and information.
  • Access more real-time and current metrics to really get a solid picture of what is going on at present in the property market.
  • The property market usually does not follow the global economic climate. It’s important to source data from multiple avenues and piece that together to realistically determine what is going on.
  • People’s emotions are the absolute precursor to the actions they take. These actions then determine what will happen in the property market.
  • Allow your potential clients to share their stories in order to better understand what they are looking to achieve. Provide them with some basic tips, guidance, and recommendations to help tangibly form that story into something they can progress with.
  • Listen to your customers. Let them speak about their experiences, what their pain points are, and what they are hoping to achieve.
  • It’s not about having a solution-based conversation. Allowing people to share their experiences is what creates real engagement. Listen to them and help them fine-tune some of their stories of what they are hoping to achieve.
  • Don’t be afraid to ask your potential clients difficult questions such as why they want to achieve that outcome and why is it important to them. This type of engagement builds trust and it lets your potential clients know that you really care about their journey.
  • Having a good conversation helps make the sale without attempting to sell.
  • Have confidence in your ability and allow your clients to explore and check on other people. Allow them to choose the person that resonates with them. People want to work with people they feel they are connected to. Sometimes it would be you, sometimes it will not be you, and that’s perfectly OK.
  • Communicate every step of the way with your clients, and provide them with updates on the upcoming process. Let them know what to expect.
  • It’s important to know that whilst you may be an expert in whatever field you are in, your customers are not. They have no idea of what’s coming, and that creates fear and uncertainty even if you as the expert are doing a great job. Advising your clients of what to expect helps them breathe easily along the journey. It also helps the process be more efficient.
  • The more information you give to your clients, the less there will be obstacles along the way.
  • The best way to market your business is with honesty, authenticity, and integrity.
  • Be true to your story and who you really are.
  • Honestly knowing who you are, is what gives you a unique point of difference in your business.
  • People want real. They want to know who you are. They want to know your personal brand. That brand doesn’t have to be perfect. It just has to be real.
  • If people follow you on social media, make sure that there is continuity in your brand.
  • Being confident enough in your own skin and knowing your greatest points and limitations are the front runners for success.
  • Just be YOU. Keep your brand as close to you as possible. That is the foundation of a winning formula in business.

The Buzz — Our Innovation Round

  1. #1 thing to be more innovative — Know who you are. You have to know who you are before you can start anything else.
  2. Best thing for new ideas — Listen to your clients and fill in the gaps of what they are after.
  3. Favourite tool for innovation — Mindfulness.
  4. Keep project/client on track — Listen to your clients and meet their needs not yours.
  5. Differentiate — Understand your personal brand. Understand your personal brand story and use that as seeds of growth in your business. Once you understand your true authentic personal brand, everything that you do thereafter becomes a another piece to that personal brand puzzle that when put together really creates a synergetic business model for your customer base.

To Be a Leader

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Cool Things About Kitty

  • She was awarded a prestigious University of New South Wales Scientia PhD Scholarship for doctoral research on management in organisations.
  • She is an avid pet rescuer and currently houses seven rescue cats.
  • She’s known to try her hand at scented soy candle making and baking paleo treats.

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients