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Kobi Leizerovich, Personalised Customer Experiences with Ai — InnovaBuzz 536

Kobi Leizerovich, Namogoo

  • Using machine learning to understand customer purchase intention;
  • Increasing revenue with intent based promotions personalised to each customer;
  • Meeting each customer on their unique journey.

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Show Notes from this episode with Kobi Leizerovich, Namogoo

  • A partnership model can help you scale your business quickly, particularly across multiple geographies.
  • Like customers, every partner is on their own customer journey and has their own unique skills, capabilities and infrastructure.
  • Namogoo is the world’s first Digital Journey Continuity platform, that boosts conversion rates and revenue through ‘Customer Hijacking Prevention’ and ‘Intent-Based Promotion’ tools.
  • Potential shoppers can be categorised into low purchase intent, impulse shoppers and high purchase intent. Each should be approached differently as their journeys are different.
  • Namogoo uses machine learning to predict the intent of each shopper and decide on the unique personalised offer that will be presented to each customer.
  • Purchasing intent for each person varies according to the day of the week. Sometimes it’s worth having different offers on different days.
  • Building and maintaining trust between the seller (selling website) and potential buyer is critical. That’s particularly important to remember when offering promotions or discounts.
  • Understanding purchasing intent and making personalised offers can help in keeping inventories low and avoiding the need for “clearance” sales.
  • Namagoo is an application of artificial intelligence and machine learning that provides customer-centric, personalised experiences unique to each individual customer.

The Buzz — Our Innovation Round

  1. #1 thing to be more innovative — Be open minded and listen to a lot of approaches and opinions. Go to conferences, listen to podcasts. Explore new solutions. Always be learning.
  2. Best thing for new ideas — Understand the gaps and try different approaches after brainstorming with people I trust.
  3. Favourite tool for innovation — The people I work with.
  4. Keep project/client on track — Be really engaged with the customer — high quality engagements. Aim for partnership relationships rather than vendor-customer.
  5. Differentiate — Find out how you can change the rules of the game — what can you do differently to get a better outcome for your customers.

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Cool Things About Kobi

  • Kobi has a degree in Political Science (International Relations) from The Open University of Israel.
  • Kobi is an experienced cybersecurity trainer and has delivered thousands of training sessions to enterprise security teams and military cyber experts.

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients