InnovaBuzz Ghost
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InnovaBuzz Ghost

Mike Moll, How to Turn Your Skillset into a Sustainable Business — InnovaBuzz 372

Mike Moll, Market Me Consulting

  • Solving problems that people have right now
  • The importance of good systems and processes
  • The use of videos to build a personal connection and differentiate yourself

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Show Notes from this episode with Mike Moll of Market Me Consulting

  • The ability to adapt your products and to pivot based on people’s current needs and solving that problem is huge.
  • Narrow down your offer. Learn to say NO.
  • Building relationships and real connections are the catalysts to longevity.
  • Real relationships make a big difference in how people feel for you.
  • The key in marketing is to make someone feel blown away just by communicating with you.
  • Sales become amazing and easy when you’re a good match for what people need and you’ve already “WOWed” them in your early communication.
  • People are going to vet you in whatever way they want to vet you. Make sure that when you put out your content they are going to look at you and think that you are in it to win it.
  • People can see through advertising. They see it when you’re trying to push them into a sale. No matter how you try and mask it, they will always know.
  • Be a resource. Be helpful. Be handy, and be trusted. So that when the time comes that a person knows you’re pushing a sale, they can say YES to you very easily.
  • Put out things that are helpful and practical without expecting anything back. It’s amazing what actually comes back from it.
  • Ideas and content are almost a commodity at this point. Everyone has a take on it. Make sure that you’re putting out content that stands out and resonates with your people.
  • Sell your vision. Sell the results, not the task. Sell the benefit and not the features.
  • Think about who you are selling to. Start with what is a win and what is a loss for them.
  • Understand the person you are specifically selling to. Understand what a perfect customer experience looks like for them and how that impacts their day to day, and make sure that you package yourself as something that creates those results rather than just someone who does the job.

The Buzz — Our Innovation Round

  1. #1 thing to be more innovative — Trust your gut and not what is recognised as the thing to do. Be disruptive to yourself. Find ways to challenge your comfort zone.
  2. Best thing for new ideas — Look at other businesses in completely different industries.
  3. Favourite tool for innovation — AirTable, Bonjoro, Active Campaign
  4. Keep project/client on track — Think about the number one reason why people leave. Educate your clients. Make sure that each of them understand how things work, and build materials and resources to educate them about what’s going on.
  5. Differentiate — Take the time to send meaningful correspondence. Build the relationship.

To Be a Leader

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Suggested Guest


Cool Things About Mike

  • He’s the Head of Social Media and Content Strategy of ColorShadow Communications.
  • He’s has worked with over 100 business owners in the past 7 years.

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients