[Podcast] — The ISO Show, How to Identify Your Ideal Client with Dr. Jürgen Strauss
How to Identify Your Ideal Client with Dr. Jürgen Strauss
Knowing your ideal client makes it easier than ever to serve them with content and products that they’ll love. You’ll be able to connect with them on a deeper level and provide value that they can’t find anywhere else.
Do you know who your ideal clients are and what they need?
In this episode of The ISO Show Podcast, Mel Blackmore and I talked about how to identify your ideal client using an empathy map. This is a great way to get inside the minds of your target market and serve them better with your marketing strategy.
Once you know what your ideal clients need, it’ll be easier than ever to serve them with content and products that they’ll love. You’ll be able to connect with them on a deeper level and provide value that they can’t find anywhere else.
Mel was our guest on episode 488 of the InnovaBuzz Podcast.
Here are some of the takeaways from the interview.
- Having a good understanding of who your ideal client is and their journeys help improve business productivity and efficiency.
- The beauty of podcasting is that it allows you to connect and build relationships with people from all over the world that are experts in fields. This can lead into amazing opportunities for collaboration.
- The whole customer journey begins with understanding who your dream customer is.
- Dream customers are customers that you absolutely enjoy working with — you’ll probably work with some of them for free! They pay you what you’re worth and on time. Not only do these clients love the service that you provide — but also tell people about it too (which means more business).
- Working with people that are not a good fit for your business creates an unpleasant experience. Both parties end up unhappy and feeling resentful of the situation, which doesn’t help in any way to accomplish your goals as an entrepreneur.
- Be honest to tell someone if they aren’t a good fit for your business. The best thing you can do is to refer them to someone that is a good fit for them and will work better on their needs. This also leads to more opportunities of working with ideal clients who can really benefit from your expertise.
- The lighthouse is a metaphor for the constant message you’re shining out to the world.
- Take a step back and really get clear on what your business is about — why do you do what you do, what are your dreams and aspirations, how do you make a difference, and how do you deliver that in a way that is always consistent and congruent with your message.
- Defining your ideal client is more than just the demographics. What is even more important is the psychographics — what drives them, what do they believe in, the things that frustrate them, their dreams and aspirations, and what their purpose in life is.
- Do the empathy map exercise with your favourite client in mind; someone that perhaps you currently work with and really love working with. It makes it more concrete and you can talk to that person whenever you have questions.
- The empathy map is a powerful tool that breaks down what your ideal clients see, hear, feel, say, and do that will help you create a language that really resonates with them.
- Start building your marketing strategy based on the transformation that your ideal client wants to have — what is their problem (their before state) and where do they want to go (their after state)? What’s the result they are trying to get? And then, think about how your product or service can be the vehicle that will get them to their desired “after” state.
- Customer journeys are not linear. Customers come across different parts of the journey. You have to meet them where they’re at, always aiming to provide an exceptional experience at every touchpoint that will lead them into trusting and working with you to achieve their end goal.
- A customer’s journey does not end when they decide to work with you. In fact, it could be just the beginning of a wonderful partnership between you two. It’s important to keep the relationship going and continue to explore where else you can help each other in terms of other amazing opportunities.
- Don’t be scared to miss out on some opportunities if you narrow down and focus, because it then opens up opportunities for the right clients to come into your world.
- Document every little thing that you do in your business. You can also record a video that explains how to do something.
- It all starts with having a conversation. All relationships are built on conversations.