InnovaBuzz Ghost
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Seth Silvers, Podcasting and Purposeful Storytelling — InnovaBuzz 537

Seth Silvers, Story On Media

  • Purposeful storytelling putting our customer at the centre
  • Why podcasting is such an engaging and intimate medium
  • Novel uses of NFTs as digital access cards

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Show Notes from this episode with Seth Silvers, Story On Media

  • Every story does NOT need to be a big epic. At the same time every story can be purposeful and have impact.
  • You can have a lot more impact if you do one thing exceptionally well and focus on that, rather than doing many different things.
  • Podcasting is a wonderful and impactful way for businesses to tell stories and connect with their audience.
  • People want to know the context behind a business, they want to know more about the inner workings behind a business and see that journey, all the ups and downs.
  • Podcast listeners are intentional — they’ve chosen to listen. It’s a great medium to build a relationship with listeners and build community.
  • NFT’s (Non-fungible tokens) are authenticated digital collectibles. Each one is unique through the transparency of blockchain technology. Think of them as digital access cards that can’t be counterfeited.
  • These digital access cards can provide a unique way to engage your super fans and provide them additional value and know who your super fans are.

The Buzz — Our Innovation Round

  1. #1 thing to be more innovative — Trust yourself and trust your ideas. Be willing to fail, most importantly take action.
  2. Best thing for new ideas — The practice of journaling. Write down ideas and get them out of your head.
  3. Favourite tool for innovation — Making notes, my iPhone. Notion and G-Suite.
  4. Keep project/client on track — Listen to them. Find out what they really want and need and if we are aligned.
  5. Differentiate — Incorporate your story.


Reach Out

Suggested Guest



Cool Things About Seth

  • His first business was re-selling shell necklaces to raise money to build a treehouse, as a young child.
  • Seth discovered the power of storytelling when he co-founded a not-for-profit organization while still at high school.

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients