Aug 2, 2017
InnovaBuzz Newsletter 2 August 2017
InnovaBuzz Newsletter
2 August 2017
Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing and Innovation.
Kevin Kelly — The Inevitable
In this episode, my guest is Kevin Kelly, Senior Maverick at Wired magazine and author of a new bestseller book, The Inevitable.
Kevin co-founded Wired in 1993, and served as its Executive Editor for several years. He is founder of visionary nonprofits and a co-publisher of the Cool Tools blog that has been reviewing tools daily since 2003.
He’s admired for his acute perspectives on technology and its relevance to history, biology and society. Kevin shares some of his insights on this episode as we cover some of the topics addressed in his book The Inevitable.
Listen to the podcast to find out more.
Read More and
Listen to the Podcast…
How to Craft an Outstanding Guest Post
by Darren Rowse
As a guest poster, you want to provide a great post that readers love … but also one that helps you achieve your own goals.
There’s nothing greedy about this: reaching your goals may well help readers reach theirs too (e.g. if you want them to subscribe to your newsletter so you can provide them with great weekly tips).
Before you write your post, think about what value you will provide and what outcome are you hoping for?
Once you’re clear about what you want to achieve, you’ll want to write the best post possible … not just to get it accepted, but to make a great impression on readers. Read more to see how you do it.
You Need To Use Your Own Passion & Authenticity, Or You Won’t Stand Out In The Crowd
by Jon Westenberg
You aren’t just competing with me.
You aren’t just competing with Gary Vee.
You aren’t just competing with Google, Apple and the latest tech startup down the road.
You’re competing with every single person on the planet who has a smartphone and internet access. Because you’re generating content — and so are they. You might have a stronger goal (you want to make money from your business) but it doesn’t matter.
Most of the planet is generating content all the time.
And you have to find a way to stand out.
And the only real way to stand out is through passion and authenticity. Read to find out why.
4 ways to optimize your blog posts after hitting ‘publish’
by Robert Katai
Content marketers often focus on creating content: new blog posts, new videos, new reports. But what about the old articles, the evergreen content, that is driving new comments, new shares and traffic every week?
I believe we should give it more power, optimizing it to make it stronger.
Before I knew how to optimize blog posts, I just wrote articles I assumed my audience would read. I looked at what the competition was doing and just kept publishing post after post.
When my colleague introduced me to optimization, though, I started improving my older posts. I read a lot about SEO and content marketing techniques, adapted them and used them on my articles. I saw an increase in web traffic, and these posts continue to attract readers today. Even if you are a news-orientated site, there are opportunities to optimize.
Read an approach to optimizing blog posts after I hit ‘publish’.
Global NEST — Remote TEAM Excellence
Do you work with or in a remote team? Join our Global NEST (Nurture Excellence in Specialist Teams) Facebook Group, for those who manage teams in remote locations, with different cultures and those who work in remote locations from other team members. Come and share your experience of working with or in remote teams.
Jürgen led large global multi-national teams across Asia, Europe, India, North America and Australia for many years and wants to share everything he knows to help others as well as learn from members of this community.
Let’s all help each other build our very own Global NESTs.
Give It Away! 3 Reasons to Create Shareable Content and Distribute It for Free.
by Matthew Certo
Today, your marketing doesn’t stand a chance unless your strategy embraces a singular fact: Traditional, sales-heavy ads will often be far less engaging than quality, shareable content distributed for free. Need proof?
According to the Content Marketing Institute, 200 million people use ad blockers; and, content marketing not only costs 62 percent less than outbound marketing, it yields three times as many leads.
This is one of the lessons that led me to find examples of this practice — which yields powerful results.
What can other businesses gain from giving away quality content for free? Learn the answer by reading the content.
10 Tips to Better Outsourcing
by Sergiy Korniyenko
Today, an increased number of software development companies are using outsourced service providers.
These development companies are getting more involved with their distant work partners and hope to remain in control of their overseas development. Developers and their clients want to know more about the outsource companies policies, staff and also ensure they are getting the best value for their investment.
If you are looking to use outsourcing for your company’s projects, read the 10 tips for making remote work transparent so all parties are happy.
That’s all for this week!
