InnovaBuzz Newsletter 25 October 2017
25 October 2017
Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing and Innovation.
In this episode of our Model the Masters series, our featured Master is Colin Gooch, the Technical Director of Resene Paints. Colin was a valued customer in my previous corporate career, but much more than that, Colin is a person whom I admire greatly, who has been an inspiration to me in my career, who became a friend and mentor in the time we worked together. He was instrumental in all of the innovative technical developments at Resene Paints and positioning them as a leader in the industry over the past 45 years.
I had the privilege of interviewing Colin in the early days of the InnovaBuzz Podcast, but unfortunately, the technology let us down and the recording wasn’t usable. So now, with the technology sorted out, I’m hugely excited to present this Model the Masters’ special episode of the InnovaBuzz Podcast.
Our question today is “What would Colin Gooch do?”
by Loryn Thompson
If you’ve ever used Google Analytics, you’ve probably heard about UTM parameters.
UTM parameters aren’t a new technology. In fact, they’re ubiquitous. But they also may be one of the most misunderstood and most frequently abused website tracking tools around.
In this article, the author explains what UTM Parameters are, why they were invented, when you need to use them, and when you absolutely don’t.
If you are curious what they are and how they are used for tracking referrals, read the whole story.
by Dan S. Kennedy
In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals
In this edited excerpt, Kennedy describes five different ways you can earn more sales from each of your customers.
Businesses that fail to fully monetizing their customers often fail outright, and many more will in the challenging years ahead. This is so because nothing is more difficult or costly than new customer acquisition.
Read the five specific ways to create the maximum possible customer value.
by Paul Bingham
One thing we can all agree on: the amount of video consumed online has grown at an incredible pace in the last two years, and is set to grow even further.
Here’s the projection: 75% of all mobile data will be video by 2020. And driving this is the huge growth in Facebook users and Facebook’s move to become video-centric.
The world is fast embracing video primarily on mobile devices. This presents an enormous opportunity for savvy marketers. But the old rules don’t apply. What do you need to consider when looking at your Facebook video ads and videos on other platforms?
Do you like putting video ads on your Facebook and would like to have the best one? Read these six tips that the author has put together to ensure you produce the best Facebook video as you can.
The One Page Transformational Marketing Map guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your business.
This marketing journey is the exact process that we use at Innovabiz for our own marketing and also in our work with clients to deliver exceptional results! In fact, one or our clients recently reported an increase in annual net profit of 47% as a result of working with us and implementing this process!
You can get the Transformational Marketing Journey via the link on our home page.
Please join our community of awesome Marketing Transformers on Facebook and share your transformational journey with like-minded business owners.
by Kristin Twiford
The numbers are staggering — marketers are investing heavily in visual content: 74% of marketers use visual assets in their social media marketing — Social Media Examiner; 93% of senior marketers say photography is either important or critical to their overall marketing strategies — CMO Council; Video will account for 80% of all internet traffic by 2019 — Cisco
How do you produce visual content and use it to catch your audience’s attention? Here are 16 tips your content marketing needs to try to catch your client’s attention.
by Anita Clark
In business or in any venture, great outsourcing tips helps in saving money and lessening the frustration of not having the necessary infrastructure to meet your needs. That is certainly true for professionals in all aspects of the real estate industry.
It is interesting to know that most businesses embrace the art of outsourcing, be it personnel, materials for production, infrastructure, or even skill — anything can be outsourced. All you need to know is the best way to find the right resource to meet your needs.
Read the six steps that should be followed before and during the process of outsourcing to ensure success.
FROM THE ARCHIVES
There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.
In this episode number 43 of the InnovaBuzz podcast, Holger Seim, co-founder and CEO of Blinkist talks to me about book summaries, the rapid growth of Blinkist and their holocracy management model, “Blinkracy” as well as the process Blinkist use to produce their book summaries, Blinks. Listen to the podcast to find out more.
That’s all for this week!