InnovaBuzz Newsletter 27 September 2017

InnovaBuzz Newsletter

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing and Innovation.

Model the Masters – Troy Dean, WP Elevation

Model the Masters — Troy Dean, WP Elevation

Listen to the podcast to learn from our Master Model, Troy Dean

Read More and
Listen to the Podcast…

Combine These 5 Research-Based Ingredients for Higher-Quality Content

Combine These 5 Research-Based Ingredients for Higher-Quality Content

Great content helps you earn the attention of the people who need your product or service. Existing loyal customers are drawn to quality content, too, in large part because it builds trust and authority, creating top-of-mind awareness for your brand.

The quality of your content also correlates strongly with how favorably the content — and therefore your brand — is viewed by and served up in search engines.

If creating quality content is worth the effort, read the five heavily researched tips that will help you creating winning content in no time.

Read More here…

19 Ideas for a Facebook Live Video to Boost Brand Awareness

19 Ideas for a Facebook Live Video to Boost Brand Awareness

If you’re looking to grow your brand, you need to start using Facebook Live.

It’s one of the biggest new trends on social media, and it’s going to define the success of your brand awareness in 2018 and beyond.

According to Social Media Today, people spend more time watching Facebook Live videos than videos that aren’t live. Three times more. That’s crazy!

In this article, the author explains the best techniques for making a live video that boosts your brand and makes something others will want to talk about.

Read the article and learn the techniques on how to do it.

Read More here…

5 Commanding Content Marketing Strategies for B2B Lead Generation and Retention

5 Commanding Content Marketing Strategies for B2B Lead Generation and Retention

If you’re regularly measuring customer retention, you understand that the most valuable content is the content that keeps your customers around — not the content that brings new customers in the door.

The strategies shared by the author in this article assumes that “you don’t just want to generate leads- you watch to build long-term relationships.”

If this is what you are also aiming for, let’s look at some real-life content marketing strategies that B2B businesses can use to both generate leads AND retain customers.

Read More here…

Transformation Marketing

The One Page Transformational Marketing Map

This marketing journey is the exact process that we use at Innovabiz for our own marketing and also in our work with clients to deliver exceptional results! In fact, one or our clients recently reported an increase in annual net profit of 47% as a result of working with us and implementing this process!

You can get the Transformational Marketing Journey via the link on our home page.

Please join our community of awesome Marketing Transformers on Facebook and share your transformational journey with like-minded business owners.

Join Us on Facebook…

5 Ways to Immediately Make Your Business More Personable

5 Ways to Immediately Make Your Business More Personable

It isn’t easy to build brand loyalty. After all, you’re asking your customers to give their buying preference to an entity with which they have no inherent connection. However, brands that make an emotional connection with their customers are about twice as likely to retain them.

With that said, startups across the nation are successfully connecting with customers by being personable. Rather than remain an unidentifiable corporation, they show their faces and reach out to their customers. By being personable and offering high-quality products, these companies are able to carve out a niche for themselves even without having a household name.

Read but these five tips and learn how you can make your brand more accessible to consumers.

Read More here…

Why Cultivating Relationships -- Not Sales -- Will Increase Your Profits

Why Cultivating Relationships — Not Sales — Will Increase Your Profits

Business owners think about marketing as outward, not inward, as external, not internal. They are focused marketing to the public, and new prospects, and never think much about marketing to their existent customers.

This edited excerpt from Dan S. Kennedy and Shaun Buck discusses the importance of focusing on relationship-building instead of prospecting to grow your business.

Read and learn why cultivating relationship increases your profits and what you can do to encourage more referrals from customers.

Read More here…

FROM THE ARCHIVES

Authority Content with David Jenyns

Authority Content with David Jenyns

David has been on the podcast on a couple of occasions, telling us about his business (Episode 27) and about systems and processes (Episode 36). Today’s podcast is all about content marketing with a system — Authority Content. It’s the subject of David’s book and you can get a free Kindle copy of that book from August 11, so stay tuned later on in the interview to find out how.

Read More and Listen to the Podcast…

That’s all for this week!

Remember to KEEP INNOVATING, and BE AWESOME!

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients