8 March 2017
8 March 2017
InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing and Innovation.
In this episode, my guest is Sharon Taylor, CEO of Omny Studio, in Melbourne, Australia.
Omny Studio is a podcasting host that provides an all in one solution for on demand audio, to help content producers focus on producing great content and growing their audience. The InnovaBuzz Podcast is hosted on Omny Studio and it is a great service.
Sharon talks to us about the power of podcasting, the challenges of a small, rapidly growing company with clients across the world and connecting people and technology.
Listen to the podcast to find out more!
by Alfred Lua
Legendary marketer, Seth Godin, describes marketing as “the art of telling a story that resonates with your audience and then spreads.”
If you look at some of the biggest brands around, you might notice that they are often amazing storytellers.
But how do you tell compelling stories? How do you tell stories that your audience wants to hear? And how do you tell your brand story?
While researching on the topic of storytelling, I discovered several tested-and-proven storytelling formulas — formulas used by companies like Pixar, Apple, and more. These formulas can be applied to your company’s overall marketing, content you produce, social media updates, copy on your website, and more.
Ready to jump in? Be curious and find out the 11 formulas to supercharge your social media marketing by reading the article.
by Aaron Orendorff
Landing pages support content marketing.
The tricky thing is … landing pages are not home pages. They’re not blog posts, cornerstone content, white papers, case studies, product description pages, or even sales pages.
And you can’t treat them like they are. Tragically, when many content marketers build landing pages, they focus on just one stage: during. But if you don’t invest effort into what happens before and after you present your landing page, it doesn’t stand a chance of achieving the results you want.
See what this article says about the before, during and after of landing pages.
by Darcy Coulter
Building an email list is often touted as one of the most valuable things you can invest in as a blogger, and it’s easy to see why. You “own” your email list, so no algorithm changes or hot new social media platforms are going to decrease your traffic.
Of course, if you’re already spending your days working hard on your blog, adding in email marketing might sound like a whole second job. But it doesn’t have to be. With some simple automation strategies, you’ll be able to automate your blog marketing and get back to the actual blogging and engaging with your readers. Read and learn.
Do you work with or in a remote team? Join our Global NEST (Nurture Excellence in Specialist Teams) Facebook Group, for those who manage teams in remote locations, with different cultures and those who work in remote locations from other team members. Come and share your experience of working with or in remote teams. Jürgen led large global multi-national teams across Asia, Europe, India, North America and Australia for many years and wants to share everything he knows to help others as well as learn from members of this community. Let’s all help each other build our very own Global NESTs.
by Emily Irish
As an advertising tool, Facebook Lead Ads is in a league of its own, with a reach of over 1.8 billion users and the ability to drive qualified leads to your company without ever forcing users to leave Facebook.
Many advertisers find that Facebook Lead Ads offers the best cost per acquisition (CPA) in their advertising arsenal. With this tool, you can create forms within Facebook that let potential customers request info or sign up for things like newsletters, coupons, price estimates, and more — all without leaving Facebook.
In reaching out to over 40 of Zapier’s users, we actually found out that many of them were on the verge of giving up on Facebook Lead Ads altogether, before they found the way to automate the process.
Read this and learn how you can do the same for your business with Facebook Lead Ads and Zapier, with stories from Zapier users that share how they’ve built automated workflows to grow their businesses and gain new customers.
by Chris Lane
As a startup founder, there’s nothing more exciting than getting your new venture off the ground. But even when you do, there’s one concern that’s likely to give you a few sleepless nights: keeping your budget under control.
A new startup faces a catch-22: the need to invest in and develop the business even though there’s not much money coming in. But there is a way to benefit from the expertise you need without breaking the bank: outsourcing.
Outsourcing is simply contracting key tasks out to external suppliers, and startups aren’t the only companies doing it. According to Statista, the outsourced services market was worth US$88.9 billion in 2015. Looking at it from another angle, recent research shows that freelancers make up a third of the US labor force and this is expected to rise to half by 2020. In fact, freelancer numbers are rising worldwide. Together, these statistics mean that outsourcing is a sound business and financial strategy that more startups should consider.
Let’s discover why, what, and how you can successfully outsource by reading this article.
by Good Audience
Outsourcing is one of the biggest return on investments. As a startup or business owner, the hardest thing you have to do is intelligently deploy capital on things that grow your business. Make the wrong decisions and you can go bankrupt. Make the right decisions and your business will be wildly successful.
I know you hear tons of horror stories about outsourcing to offshore companies. It’s not about that. You want to outsource to only people who are truly experts at what they do. You have to actually trust them with your business. Your relationship is critical. They need to be aligned on success.
See what benefits will come in finding the right people when planning to oursource and learn what example of outsourced services that you can use across multiple business functions by reading this article.
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