InnovaBuzz 04 August 2021

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

Pete Martin, How to Powerfully Grow and Scale Your Business

In this episode, our guest is Pete Martin of AskMyBoard. Pete is a seasoned executive and serial entrepreneur who has worked in sales, operations, and executive management for over 25 years.

Over his career, Pete has been personally involved in the sales of over $1 billion worth of software, services, and technology to global companies, including Dow Chemical, Lockheed Martin, Goodyear, Eli Lilly, and Continental General Tire, as well as to small to medium-sized businesses. He started, scaled, and sold four out of four previous companies, including car leasing, systems integration consulting, business process outsourcing, and software distribution. His most recent sale was to the global auditing giant, KPMG.

Pete has personally advised hundreds of C-level executives and business owners across 26 industries to grow their firms, enhance their business operations, and improve their financial performance.

In our discussion, Pete talked to us about:

  • Taking the customer experience to a new level through obsessive customer focus
  • The role of the business owner as an “architect” rather than a “rainmaker”
  • Hiring for culture and defining the ideal team member

Listen to the podcast to find out more.

Arjun Sen, How to Win Big by Going Beyond Customer Satisfaction

In this episode, our guest is Arjun Sen, a former Fortune 500 executive, an acclaimed Brand Zen™ and one of the top growth drivers in the Brand and Customer Experience space. At Papa John’s, he led the 3,000-restaurant chain to 4-years of record growth. He is a celebrated author of the book, “Customer Karma”, and a highly sought-after international keynote speaker. His groundbreaking podcast series, “Secrets to Win Big®” has a rapidly growing global following.

In our discussion, Arjun talked to us about:

  • How we can Wow customers — it’s about focusing on their feelings
  • Learning from being a customer in your own business
  • The key roles of a CEO in any business

Listen to the podcast to find out more.

Tales of Marketing Transformation

Hosted by Dr Jürgen Strauss, The Tales of Marketing Transformation podcast lays a firm foundation for your marketing journey.

Join us on this quest to make marketing human again and discover amazing tools to help you run your business, podcasting tips and ideas, and how to transform your marketing into a human-centered, relationship-focused growth engine.

Tune in to our latest episodes to find out more.

Read More and Listen to the Podcasts

Geelong Small Business Festival

he Geelong Small Business Festival is back in 2021 to connect, inspire and grow local businesses.

The festival is open for everyone — business owners, home-based start-ups, digital nomads, creatives and career-minded employees. Don’t miss this chance to hear from business experts across a range of areas.

Geelong Small Business Festival events are low cost or free and designed to help business owners improve productivity and learn from, network, and engage with other like-minded business people and industry experts.​

Event topics include business essentials, career development, financial management, health and wellbeing, leading and managing people, marketing, networking, social media and online promotions, starting and growing your business, and sustainability for businesses.

So what are you waiting for? Book your tickets now and get access to lots of amazing opportunities to improve your business, grow your business, and connect with other businesses.

Book Your Ticket Here

How to Define Your Podcast’s Listener Persona

by Emma,

In marketing, it’s no secret: for communications to have an impact, you must always start with your consumers. Putting yourself in their shoes, understanding their problems, identifying the moments they dedicate to your product… Doing so helps you gradually define the type of consumer who closely resembles your core target. In marketing, this is called a persona.

In this case, the product is your podcast, consumers are your listeners and what we’re looking to define through this article is the listener persona.

Read More Here

Get Booked On Podcasts With These Guest Booking Directories

Smooth Business Growth

Get booked on podcasts! To stand out from the crowd and attract your ideal client FASTER, grow more leads, and convert you need to grow your authority platform. What better way to do that and get booked on podcasts with the help of guest booking directories?

Not every guest booking directory is created equal but they all are a great resource to not only find shows that you want to pitch but to have a profile so that podcast hosts can find YOU.

In this article, let’s take a look at some of the best podcast guest directories, what they are about and their key features, and how to effectively use them to create amazing podcast episodes.

Read More Here

Podcast Marketing: 100 podcasters share tactics they used to grow their shows

Buzzsprout Blog

There are lots of innovative ways to market your podcast, but which tactics work best for independent podcasters with a niche audience?

Buzzsprout recently sent out a survey to hundreds of their podcasters to figure out the tactics they’ve used to achieve success. Here are 100 of their best marketing tactics on how to grow a podcast!

Read More Here


We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Value-packed conversations with Storyteller and Voice Over Artist, Paul Sockett, and Jeroen Corthout of Salesflare about the stories we tell about ourselves and making CRM more human. Watch out for these episodes to publish next week!

That’s all for this week.





Weekly InnovaBuzz Newsletter — — a roundup of what’s new in Digital Marketing, Content Marketing, Information Marketing, Website Development, Leadership and Innovation.

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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients

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