InnovaBuzz Newsletter 01 August 2018

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Model the Masters — Ben Settle, The Email Player

In this episode of Model the Masters, it’s a great privilege to have as my guest, to explore the topic of “Lead Nurturing”, Ben Settle, The Email Player.

Ben is known as the Master of the One Email Workday. Over the past 16 years, he has written ads, created email campaigns, and cooked up marketing strategies for clients that have collectively earned tens of millions of dollars in sales. His monthly print newsletter, The Email Players, is read by hundreds of people in over 30 countries.

In this episode, Ben told us about:

  • His values — relationship building above all else, being in your customers world and vision driven decisions
  • His beliefs — taking responsibility (if people get mad its my fault), consistency particularly in doing the right things
  • His strategies, focused around giving people options for thinking differently and having his emails Entertain, Educate and Elevate

Kim Doyal on Model the Masters episode 122 nominated Ben as someone she admires for being a Master in Lead Nurturing.

Listen to the podcast to get the full scoop.

Conquer the World With This International SEO Guide

by Eleanor Reynolds

If your business sells products internationally, it’s likely that you have a website — and it’s likely that you want that website to work in all of your target markets. Unfortunately, this is where some businesses fall short: international SEO can be seen as quite complex and can be a source of much frustration for many companies.

This article aims to demystify the topic and help to clarify what needs to be done in order to open up your site to new markets and nail international SEO the first time around, without making some fatal and potentially very expensive mistakes.

Here’s an overview of what you’ll learn in this guide:

  • Important considerations before you start optimizing for international markets
  • Options for structuring international websites for SEO
  • How to do keyword research for international SEO
  • Technical signals for international SEO
  • Geo-targeting for international SEO
  • Local listings optimization
  • International link building

Read the article to learn more.

Top Link-Building Strategies You Should Adopt

by Sergey

What do we know about SEO?

SEO is a complex process of making the improvements to your website that will help it rank well in Google.

But there are lots of debates among professional SEOs about strategies and tactics that are worth attention. Every expert has a particular viewpoint regarding a particular SEO strategy. And it’s quite natural.

However, every SEO expert will agree that link-building is one of the evergreen strategies.

Read on for a bunch actionable link-building strategies that are definitely worth your attention.

Read the article to learn more.

How to Use Facebook Retargeting to Drive Ecommerce Sales

by William Harris

Not every customer who lands on your site will end up buying something.

They search, they land on your site, they look around, and they leave. It happens.

That used to be the end of the story — but Facebook retargeting has flipped the script.

Facebook retargeting ads have changed advertising because now you can advertise to people who’ve spent time on your site but didn’t buy anything before leaving. Retargeting ads are more than just showing ads to people who’ve visited your site.

Let’s look at how to create a Facebook retargeting ad campaign and review strategies you can use to improve your returns.

Read the article to learn more.

How to Balance SEO Strategy with Brand Storytelling

by Shweta Saxena

Of the three main pillars of SEO strategy — crawlability, content, and credibility — content is the heart of SEO. And as content creators, we must take a holistic approach to producing content. An essential part of this is integrating SEO strategy with compelling, original brand storytelling.

How do you create compelling content that follows SEO keyword best practices while also maintaining a strong brand voice?

After all, you want your content to stand out among a sea of clickable links and provide personal value to your audience. In the end, a human-first approach to creation is what will set your content apart from the competition while still maintaining a prime spot in the rankings.

Here’s how you can fuse SEO strategies with brand storytelling to balance both the demands of writing for Google’s search algorithms and writing for human beings.

Read the article to learn more.

How to Use Power Words to Boost Your Email Conversions

by Emil Kristensen

Power word: “A word that often evokes an emotional response, positive or negative, in the target audience, leading to a desired outcome.”

You’ve probably heard of this term before.

It’s the practice of strategically using words to get readers to open and engage with your emails with the goal of making some type of conversion.

It’s linguistic persuasion if you will.

And when done correctly, power words can be incredibly potent.

In this article, take an in-depth look at the psychology behind power words within the context of e-commerce email marketing and how you can use them to get more opens, clicks, and conversion.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

In this episode, I’m privileged to talk on the InnovaBuzz podcast, with Gill Hicks, of MAD for Peace.

Gill is one of the most inspiring, thought provoking, powerful and life affirming speakers in Australia today. Her remarkable story of survival, courage and determination to triumph over the tragedy of nearly losing her life, but certainly having it totally disrupted when she was caught in the London terrorist bombings of July 2005, is nothing but inspirational.

Gill wrote the book “One Unknown”, a moving account of the tragedy of that bombing, of her survival and inspirational journey to a new life. She now operates an international not for profit M.A.D. for Peace network, is a sought after Public Speaker and an advocate for peace and understanding in the world.

This is an inspirational discussion with a vitally important message! Listen to the podcast to find out more.

Read More and Listen to the Podcast.

That’s all for this week.


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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients