InnovaBuzz Newsletter 01 July 2020

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

It’s episode 300 of the InnovaBuzz Podcast and we wanted to celebrate with something special.

George Bryant of GB Masterminds and The Lighthouse Marketing Method first appeared on the InnovaBuzz Podcast in Episode 226. You can find out more about George there and his philosophy of human-centered marketing. George is committed to helping you ethically scale your business by showing you that relationships beat algorithms. In this milestone episode, George honors us by sharing so much more about his expertise and marketing know-how.

In our discussion, George talked to us about:

  • Really understanding each customers’ own journey
  • The role of empathy in human-centered marketing
  • Working on yourself first

Listen to the podcast to find out more.

In this episode, our guest is Sam Keck, who is an entrepreneur and founder of Commonfolk Coffee, located in the town of Mornington, on the Mornington Peninsula south of Melbourne. Sam has spun a successful roaster/retailer into a series of social enterprise efforts, including Zukuka Bora, a farmers initiative benefitting coffee growers in Uganda; and Home Ground, which is focused on providing training and job options in hospitality to unemployed youth on the Mornington Peninsula. By fusing the high demand for quality coffee with organized social enterprise, Sam’s work shows us how coffee can do more than just taste good — it can also do very serious good for communities at home and around the world. Indeed, it’s a model for how business in general, can be a force for good in the world.

In our discussion, Sam talked to us about:

  • The importance of a pioneering mindset and innovation
  • How to leverage technology in your business in a way that frees your time for relationship building
  • Being flexible and pivoting your business in difficult times

Listen to the podcast to find out more.

This week we reach another milestone — Ep 300 of InnovaBuzz podcast published. So many inspiring, insightful conversations with amazing people, that have contributed to our success and to the success of our listeners!

A huge thank you to all the amazing guests that have been on previous podcast episodes. You make this such an amazing show and it’s a very special privilege to be able to speak with you, learn from you, laugh with you and then to share your insights and wisdom with all our listeners.

PODTHON ’20 is a 2-day virtual summit for podcasters to learn from — and connect with — thought leaders in the podcasting industry.

Attendees will be able to network with other podcasters while joining informative sessions meant to help any podcaster uplevel their game.

This 2nd annual online podcasting conference will be held LIVE via the Zoom platform, and registrants will receive a separate link for both Saturday and Sunday.


Saturday, 18 July 2020: 12:00PM to 6:00 PM (stay tuned for finalized speaker schedule)

Sunday, 19 July 2020: 12:00PM to 6:00PM (stay tuned for finalized speaker schedule)

The brainchild of two leading industry groups, Asian American Podcasters Association and Women of Color Podcasters, Podthon’s mission is to encourage more people of color to become speakers and have a presence on stages worldwide.

Your Podthon ’20 ticket gets you access to 18–20 exclusive presentations and you get to connect with each speaker during the Live Q & A sessions.

So, what are you waiting for?

Get your Podthon ’20 ticket now!

by Matthew McLean

Podcasting can feel like a solitary medium at times. It often is. Most podcast enthusiasts are alone when they get behind the mic, or plug in and listen to someone else’s content.

You can do a lot on your own in podcasting. But, one thing you can’t do is grow your show to its fullest potential. Networking for podcasters is important because it helps build connections and support around you. It also helps you get the word out there.

Don’t try to plough a lonely furrow with your podcast. Building a network will make you happier, and help you grow.

Read the article to learn more.

Castos Blog

Licensing songs for podcast intro music is a complex topic that relies on a range of factors. But podcasts that include musical elements are often more engaging. Starting off an episode with intro music and using songs to move a story forward contributes to a professional sounding podcast.

This article will provide you with “risk averse” podcast music options to minimize your chances of future disputes. There are exceptions to information provided, but these tips are the rules of thumb you should keep in mind when finding music for your podcast episodes. Although this information is based on the opinions from professional music industry lawyers, copyright law varies from country to country so this article shouldn’t be taken as legal advice.

Read the article to learn more.

CQ for Global Leaders Podcast

Part of the growth and progress for yourself is also exploring different fields.

In this episode of the CQ for Global Leaders Podcast, Dr. Tom Verghese bids a short farewell to the CQ for Global Leaders podcast and shares some of the lessons he has learned whilst doing this podcast, as well as some exciting news about his work that we should all watch out for.

Listen to the podcast to learn more.


We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Wonderful conversations with Noah Lahbart of Veryable about innovation through action and Bill Cates, author of Radical Relevance, about solving the right problems with the right service, for the right people, with the right message, at the right time. Watch out for these episodes to publish next week!

That’s all for this week.




Weekly InnovaBuzz Newsletter — — a roundup of what’s new in Digital Marketing, Content Marketing, Information Marketing, Website Development, Leadership and Innovation.

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients