InnovaBuzz Newsletter 04 March 2020

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

Jason Soultan, NO/BS Conference

In this episode, our guest is Jason Soultan, Co-Founder and Design Director at digital agency Soul and Wolf and also Founder and Director of the NO/BS Conference. Jason’s agency has been operating for 14 years and is focused on doing great work for great people. They are all about people and relationships. And the best relationships they have are built on close collaboration.

Jason started the NO / BS Conference in response to frustration that most of the conferences and events he attended in the digital space lacked real-world content and focused largely on tactics, techniques, and technology. The NO / BS Conference is designed as a place where like-minded people can get together, listen to some amazing stories and cut through all the… BS. The inaugural conference will be in Melbourne’s Forum Theatre on March 11 and 12, 2020, so check out the links later in the episode to find out more and register. In fact, we’ve fast-tracked the publication of this episode to help Jason with the promotion of this event.

In our discussion, Jason talked to us about:

  • Why doing good work must be focused on the user experience — the customer’s customer
  • How he has built both his people network and idea bank from traveling extensively
  • Why he setup the NO/BS Conference, how he did what needed to be done and worked through the challenges

Listen to the podcast to find out more.

Prerna Malik, Content Bistro

In this episode, our guest is Prerna Malik, co-founder of Content Bistro, where together with her team, she crafts content, copy, and social media strategies that pack a powerful punch.

Prerna’s superpowers are creating psychologically compelling, sales-boosting copy for both product-based businesses and info products, such as eCourses, turning casual browsers into raving fans, and crafting search engine optimized, engaging articles and blogs, turning even the blandest topic into a rich and flavour-filled optimized piece of content.

In our discussion, Prerna talked to us about:

  • How to write copy that will connect with her clients’ prospects and start a human connection
  • Beginning your writing with the end goal that you want to achieve
  • It’s called SOCIAL media not selling media!

Listen to the podcast to find out more.

Creating Great Podcast Shownotes: What Format Should I Follow?

by Colin Gray

Podcast shownotes are one of those tasks that you KNOW is essential, but you can never bring yourself to love it. After all, you’ve done the fun stuff: planning content, playing with your kit, recording a show.

That should be it, right? ‘Fraid not!

Podcast shownotes are nothing more than a blog post with an audio file attached. But, they’re also so much more than that. In this article, let’s delve into a little deeper — what are podcast shownotes for, and how do we put them together?

Read the article to learn more.

Podcasting for Profit — Let Us Help You

Podcasting is an excellent way to promote your business, connect with influencers, and establish yourself as an expert in your field. It is also great fun!

Make clever and strategic podcasting a fundamental pillar of your marketing and open a whole range of opportunities to help your target audience.

If you want to participate in the Podcasting Tsunami, with your own podcast that positions you as an expert and is your very own PR and media platform, click the button below.

Yes, I want to start podcasting.

Unintended Consequences

CQ for Global Leaders Podcast

None of us is perfect. There are times when what we say or do can have unintended consequences. That’s why it’s important for leaders to be clear about their intentions and to think about how their message is coming across.

In this episode of the CQ for Global Leaders Podcast, Dr. Tom Verghese discusses how leaders can create a more equitable workplace culture by being aware of the unintended consequences of our actions.

Read more and listen to the podcast.

Why You Need to Create a Podcast Trailer

Aaron Corkin

A podcast trailer highlights your show’s best bits.

If you’re just starting out, and are not ready to publish full episodes yet, a trailer can provide a presence on podcast directories like Spotify, Apple Podcasts, and TuneIn. Promoting your show before the first episode is a good way to promote and test the waters

In this article, learn the do’s and don’ts of creating a great podcast trailer that will entice new listeners and draw in a bigger audience.

Read the article to learn more.


We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Wonderfully insightful conversations with Matt Johnson of Pursuing Results about growing and monetising your podcast, and Christina Canters of The C Method about building confidence, speaking, storytelling, and standing out.

​Watch out for these episodes to publish next week!

That’s all for this week.





Weekly InnovaBuzz Newsletter — — a roundup of what’s new in Digital Marketing, Content Marketing, Information Marketing, Website Development, Leadership and Innovation.

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