InnovaBuzz Newsletter 04 November 2020

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

​Neil Butler, The Art and Science of Transformagination​

In this episode, our guest is Neil Butler, the Director of Untypical and a self-described Untypical Thinker. Starting his professional life as a secondary school teacher in regional Victoria, he left teaching for “six months” in 1988 to see what was going on in the outside world and how that could be applied to his teaching.

Now, over 30 years later and the six months break from teaching continues. He has gained experience in a wide variety of local, regional and global roles including education and training, business and technical support, credit management, business process improvement, business analysis, change management, and most recently, transformation leadership. In 2011, he started Untypical, serving the needs of small business owners. Neil is very active in community radio, runs a broadcasting service for the Victorian State Aussie Rules football league and hosts 4 podcasts — WOWpod, Untypical Thoughts, Home Buyers Q & A, and 2 Blokes Chatting.

In our discussion, Neil talked to us about:

  • Moving from necessity-driven thinking to possibility-driven thinking
  • How to combine imagination and transformation
  • Forget outside the box — let’s burn the box

Listen to the podcast to find out more.​

​Janice Tomich, Compelling and Persuasive Presentations​

In this episode, our guest is Janice Tomich, a communication specialist, speechwriting, and speaking skills development coach. She is the founder and principal of Calculated Presentations.

Janice works with clients to hone their public speaking skills and provides communication coaching to help leaders navigate difficult conversations and support their teams. She works with executives and professionals to help them have their voices heard to drive change. Her perspective is driven by a deep belief that each of us — our individual thoughts, ideas, and vision can make a difference.

In our discussion, Janice talked to us about:

  • Developing presentation skills as an introvert
  • Her framework for compelling, persuasive presentations
  • Always making it about your audience

Listen to the podcast to find out more.​

​Simon Leslie, How to Combat Challenging Economic Times​

In this episode, our guest is Simon Leslie, CEO and Founder of Ink Global and the author of the book “There is no F in Sales”.

Ink is the global leader in connecting with travelers. They write, design and produce print and video content for over three dozen airlines, in 17 languages, and sell advertising in over 100 countries. Their clients include American Airlines, Air France-KLM, EasyJet, Etihad, Qatar, Singapore Airlines, United Airlines, Virgin Atlantic, plus many more.

In our discussion, Simon talked to us about:

  • Providing a special experience to their readers
  • His “never stop learning” philosophy combined with the willingness to ask for help
  • The failures of the “copy and paste” society.

Listen to the podcast to find out more.​

Online Masterclass — Podcast PR: The New Virtual Speaking Tour

Speaking on stages to people who could be your dream clients has always been a highly effective means of building visibility, professional credibility and connection with your ideal clients. Unfortunately, few people have access to speaking tours and in the current global environment of travel restrictions and social distancing, in-person speaking opportunities have been postponed or canceled.

Appearing as a guest on podcasts is the new virtual speaking tour and a great PR opportunity for your business. There are currently over 800,000 podcasts in the public domain and in most first-world countries between 25–50% of people listen to podcasts.

Most podcasts are looking for guests!

Setting up a Podcast PR campaign requires a systematic approach to identifying the right audiences, podcast shows and landing a guest gig. Then showing up, prepared and presenting your best and following up with active promotion of your guest appearances.

If you want an innovative and easy PR strategy for your business, one that is effective, fun and highly profitable, then this event is for you.

Join the Masterclass

​Podcast Presentation Skills | Honing Your Speechcraft​

by Robert Cudmore

A good mic and a thorough knowledge of your subject will only get you so far.

The aim of this guide is to help you polish up on your existing presentation skills, whether you’re new to podcasting or been in the game for a while and want to tighten up.

It could be that you’re still having jitters when you press Record? Or, maybe you feel like you’re not getting the most out of your interviews? This guide will address these sorts of things and more. Keep reading to find out more.

Read the article to learn more.​

​How to Use Live Video Streaming to Support Customers​

by Clint Fontanella

As we continue to adjust to the “new normal,” it’s important to recognize that live video streaming apps, like Zoom, aren’t going anywhere anytime soon. Even when the pandemic is over, live video streaming will still be a useful customer acquisition and retention tool as many brands have discovered how effective it can be at engaging a target audience.

In this post, discover how you can use live video streaming to support your customer base. From support “office hours” to live product tutorials, below are a few ideas that you can use to leverage video streaming as a powerful customer service tool.

Read the article to learn more.​

​101 Ways to Make More Sales Online​

by Sonia Simone

If you’re trying to make money online, sooner or later you have to face it: Conversion. That intimidating topic: how to get more buyers from the same amount of traffic.

The only reason conversion is intimidating is that there are a lot of places you can go astray. Most of them aren’t that hard to fix, but any one of a thousand little problems can keep you from getting the conversion you should have.

Here are 101 fixes — some small, some big — for making more sales online.

Read the article to learn more.​


We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Fascinating conversations with Marcel McCarthy of OneToo, Personal Branding Expert, Tamara Glick, and Simon Severino of Strategy Sprints. Watch out for these episodes to publish next week!

That’s all for this week.




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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients