InnovaBuzz Newsletter 05 December 2018

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Dave Blanchard, The Habit Finder

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Dave Blanchard, CEO of the Og Mandino Group. Dave is also an inspirational speaker, author, and coach. He works with people helping them take control of their thought process and their goals in business and their personal lives.

Dave has a background in sales, management, real estate, TV and film, and not runs the Og Mandino company, that teaches the lessons of Og’s famous book “The Greatest Salesman in the World”, carrying Og’s mission into the 21st century.

In our discussion, Dave talked to me about:

  • How our own experiences, both good AND bad, can be used in a way to empathize and connect with others, in a way that we can serve them;
  • Making sure that you are coming from a burning desire to serve, to change lives and make a difference will guarantee success;
  • and how a film-making career led Dave to become the CEO of the Og Mandino Company

Listen to the podcast to find out more.

The Future of Content Marketing: It’s Not What You Think

by Neil Patel

Have you heard the saying, “content is king?”

Well, of course, you have. But creating more content won’t necessarily get you more search traffic.

It’s not just you. A lot of people are facing this same problem. Nowadays, writing content, even if you think it is amazing, won’t generate you much traffic.

Read on and find out how content marketing is changing, and how you can adapt so your content starts to generate the traffic you deserve.

Read the article to learn more.

12 Expert Ideas to Improve Your Content Marketing for Better Leads

by Shane Barker

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less.

When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy. Here’s an expert roundup on the most effective content marketing practices to help you identify potential customers and nurture your relationships with them.

Read the article to learn more.

Best and Worst Brand Moves of 2018

by Juntae Delane

The relationship between brands and consumers is delicate and complex. Credibility and relevance can be lost and gained in the blink of an eye if branding does not hit all of the right notes.

The actions taken by large brands are often high stakes, as they are only a few bad brand moves away from losing millions. If customers feel alienated by, unengaged by, or lose respect for a brand, this can have huge consequences for them. In 2018, these were some of the best and worst brand moves.

We can learn a lot from the branding actions taken by businesses. Read on to learn more about the best and worst brand moves of 2018.

Read the article to learn more.


Visit the Transformational Marketing Hub, anywhere between now and January 15, we are offering a Complementary Marketing Health Check for your business, complete with a report and action steps for the next 90 days.

We’ll assess the current health of your marketing, specific to your 90 day plan and give you a report on the 3 key steps you can take to transform YOUR marketing into an effective lead generation machine, to serve the people you care about. Just visit ( to get started.


Learn More About This News Here

How to Use the RAIL Performance Model to Measure Your Site’s Speed

by Raelene Morey

How do you measure website performance? There’s a lot of information online about how to optimize websites, but how do you really know when you’ve done enough?

To help developers measure their optimization efforts — and to remind them to put users in the middle of the performance story — a couple of Googlers have developed the RAIL model.

In this post, we’ll explore what RAIL is, the guidelines the model sets out to help you determine when you’ve “done enough,” and tools you can use to measure RAIL on your website.

Read the article to learn more.

How to Choose a Domain Name (8 Tips to Stand Out)

by Brian Jackson

Your domain is your digital street address. Even if you throw a fresh coat of design on it, get the wrong address in the spammy part of the neighborhood, and you could be losing customers before they ever see your website.

Get the right one, however, and your address opens the door for visitors to come in and stay a while. It instills a sense of professionalism and polish that starts at the address bar.

And with almost 2 billion websites in circulation, the competition for the perfect domain name is fiercer than ever. So how do you pick out the perfect name for your website? Keep reading for eight tried-and-true tips for making sure your domain name is perfect for your goals.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Model the Masters — Christina Hawkins, GlobalSpex Internet Marketing

In this episode of Model the Masters, we feature Christina Hawkins of GlobalSpex Internet Marketing. We explore with Christina the topic of Delivering Your Message to Your Target Market, and find out what values, beliefs and strategies are important to Christina in being a master at Delivering Your Message to Your Target Market.

Christina is the founder of GlobalSpex Internet Marketing which provides a variety of digital marketing solutions to small business owners. Her customers are typically in engineering, energy and healthcare. Since 1999, she has been designing and building exceptional websites and now has four virtual contractors based in Argentina, India, and two in the US.

Listen to the Podcast to get the full scoop.

Read More and Listen to the Podcast

That’s all for this week.


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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients