InnovaBuzz Newsletter 06 February 2019

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Josh Elledge, Up My Influence

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Josh Elledge of Up My Influence. Josh is a serial entrepreneur who builds the companies he needs most in the world. He launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional PR companies.

UpMyInfluence (UMI) has evolved into a purpose-driven platform bent on totally DEMOCRATIZING access to influence. Josh wholeheartedly believes UMI has a moral imperative to help entrepreneurs own their expertise, share their wisdom, and serve the world with their messages. And of course, to help members grow revenue too! I’m looking forward to unpack all of that some more with Josh today.

In our discussion, Josh talked to me about:

  • How to stand out above the noise by building your authority
  • Why it is important to have a value providing mindset
  • How to be incredibly helpful in a way that builds your authority and grows your business

Jennifer Longworth on episode 150 introduced us to Josh.

Read More and Listen to the Podcast.

Erik K. Johnson, The Podcast Talent Coach

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Erik K. Johnson, The Podcast Talent Coach. Erik has been coaching radio air talent since 1995. By building relationships with audiences, he has taken multiple radio stations and radio shows to the top of the ratings. His writings teach people how to turn information into engaging entertainment and transform your podcast into meaningful, profitable relationships.

The Podcast Talent Coach is dedicated to the art and show business of podcasting. While other companies offer services that teach the technical side of podcasting, Erik and his team provide a coaching service focused on the personal side of the art of podcasting. Even if you aren’t a podcaster, what he teaches is applicable to any content or presentation, so strap yourself in for some entertaining and very informative education!

In our discussion, Erik talked to me about:

  • The importance of being clear about the purpose of your podcast (or any presentation) and about your target audience
  • Learning from industries outside of your own and transferring ideas
  • Nearly being killed by a bear in the woods…

Dave Jackon on episode 145 suggested we interview Erik.

Read more and listen to the Podcast.

Intelligent Content Marketing: How to Critically Think and Avoid Cognitive Biases?

by Chintan Zalani

If you have designed online marketing campaigns, you might have extensively leverage cognitive biases to persuade your audience. For instance, product listings contain testimonials from influencers (acts as social proof) and time-bound discounts (for creating urgency).

As a marketer, you need to spend time trying to understand a consumer’s mental make-up. However, even you are prone to making faulty decisions. Being aware of these biases is not sufficient as you can’t magically become immune to pressures of human nature.

In this article, let’s take a look at three such biases that plague marketing campaigns and lead to bad business decisions. You will also see typical scenarios of companies committing these mistakes in their online marketing campaigns.

Read the article to learn more.

Want to be Trusted? Here’s a Crash Course in Brand Journalism

by Chris Gillespie

If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers.

Real journalism is about building an audience by telling true stories. “Your content needs to meet journalistic standards if you want it to be taken seriously,” says Iris Mansour, a journalist turned content strategist. “Brands that aren’t entirely honest or self-aware have a much harder time building audiences.”

Here are four ways your team — like real journalists — can earn readers’ trust. Keep reading to learn more.

Read the article to learn more.


Do you want to have your work, your words, and your creativity have a profound impact on others? Do you want to create a distinctive signature work that will effortlessly propel you into prosperity? Of course you do! And sometimes, we all need some help to clear the fear and learn ways to capture our genius in order to achieve our professional and personal goals. That’s why I’m inviting you to join Jamie Greenberg, Chief Originologist of A Brand You Way and 25+ expert entrepreneurs, coaches and transformational thought leaders (including myself!) for his online symposium entitled “Capitalize On Your Creativity.” We will share proven techniques on how to clear your fear and capture your genius in order to create a distinctive, one-of-a-kind signature work that will allow you to stand out in your market and create the life you are aching to live!

This FREE online interview series is for:

  • Anyone who has a big idea and wants to turn it into a business
  • Anyone who is ready for creative tools and strategies to take their business to the next level
  • Anyone who is transitioning from a corporate to an entrepreneurial lifestyle
  • Anyone who is a coach, speaker or expert who wants to become a recognized thought leader in their industry
  • Anyone who wants to turn “creative constipation” into “creative inspiration”
  • Anyone who is ready to use their creative inspirations to step into a bitter and more visible version of themselves both professionally and personally

If you want to get the brilliant tools, strategies and insights on how to unleash your spectacular creative genius and how to purposefully and effectively bring your ideas to life, this event is for you! Register HERE!

Learn More About This News Here

How to Use Customer Journey Mapping to Transform Frustration Into Conversion

by Melissa Burns

One of the biggest problems faced by businesses and brands is that they see their product from their own perspective; they’re too obsessed with the bells-and-whistles of the backend, and neglect to consider customer experience.

Customer Journey Mapping is fundamentally designed to address that — to give companies the ability to get a customer’s eye view of the user experience and to heed off problems as a result.

In creating a Customer Journey Map for your business, there will be some variance on what specifics to include (for example, a service company will require different information than a B2B software company). Read on for the five key rules to follow if you are to produce a meaningful and useful template for assessing, then improving your UX.

Read the article to learn more.

How to Generate Endless Blog Post Ideas for Content Marketing

by Susan Moeller

To support the business, with a profitable blog, content creators take a static subject area and write about it over and over again in (hopefully!) fresh and engaging ways. It’s a bit like rotating a gemstone and describing how the light bounces off different facets.

As content areas become saturated, and competition for attention increases, it’s more important than ever to be adept at finding topics closely related to our main subject areas.

In this post, let’s take a look at how data can augment our creativity and help us discover endless blog post ideas.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Colin Gray, The Podcast Host

In this episode, I’m really excited to welcome to the InnovaBuzz podcast, Colin Gray, Founder of The Podcast Host, speaker, educator, and host of the Podcraft Podcast.

The Podcast Host helps businesses to launch, grow, and profit from their podcast, through active, effective courses and production series. It’s flagship series “Podcraft” is a season based show which teaches the art of podcasting from launching a show to growing a legion of fanatical fans.

I’ve been a listener to Podcraft for a couple of years now and have learnt a lot from it. Of course, we talked about podcasting and using podcasting for marketing, education, and as one of the three pillars of content marketing.

Read More and Listen to the Podcast.

That’s all for this week.


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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients