InnovaBuzz Newsletter 06 June 2018

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Model the Masters — Joanne Clark, Destiny Pursuit Coaching and Training

In this episode, we begin our new format for the Model the Masters Signature series, in which we interview Masters of a particular stage of the Transformational Marketing Journey, to enable us to perhaps model from what they do. It’s my aim to start a movement to create excellence in marketing and perhaps elevate excellence beyond the noise of the ordinary, by learning from masters of their marketing craft.

It’s a great privilege to have as my guest today, to explore the topic of “Delivering an Exceptional Customer Experience”, my business coach and friend, Joanne Clark of Destiny Pursuit Coaching and Training.

Joanne was one of my first InnovaBuzz podcast guests on episode 6, where she told us about her innovative approach to coaching and how she helps her clients “get out of their own way”.

Joanne told us about

  • Her values — service, respecting the time customers invest in you and creating a safe environment conducive to learning and playful curiosity.
  • Her belief that the entire customer experience has to be congruent and aligned — customers need to be living and breathing that experience.
  • Her strategies, that allow her to be flexible and adapt to the needs of her customers.

Listen to the podcast to find out more.

How To Use Facebook Groups To Build A Thriving Community For Your Business (Complete Guide)

by Tyler Basu

Building a community for your audience and customers is one of the best things you can do for business and there’s no better time to start than now.

A Facebook Group will help to attract new customers and keep your existing ones engaged and excited. You may even end up with some ideas for your next product, service, or business based on their feedback!

In this article, learn how to create, grow, and maintain a successful Facebook Group. This complete and updated guide will show you several examples of entrepreneurs who have successfully built communities for their fans and customers using Facebook Groups. It also covers some of the main benefits of creating a Facebook Group, show you how to set up your group, and share some specific tips to help you build and maintain a thriving community for your audience and customers.

Read the article to learn more.

The Content Marketing Framework for Attracting Clients

by Christopher Jan Benitez

Let’s get one thing straight: acquiring clients is a pain in the ass.

There are lots of ways to find customers online. However, most of these ways require you to bend your back to their will to make a sale.

Aside from going out of your way to promote your business, you need to continually follow up on leads you’ve been courting for months. Even then, there’s no guarantee that you’ll be able to convert them, which means you spent all that time for nothing.

While it’s true that it’s part of being an entrepreneur or business owner, you need to find better ways to attract clients and convert better. Instead of working harder, you need to work smarter.

One of the smarter ways to get your target audience to take notice of your business is by developing a content marketing framework that fits your business, starting with blogging.

In this article, learn how you can leverage your content and generate more clients for your business by following this simple content marketing framework.

Read the article to learn more.

Use Facebook Messenger to Skyrocket Your Marketing Strategy

by Joseph Payne

When it comes to various such social media networks like Facebook, Twitter, Instagram, Snapchat etc., the first one holds an utmost importance. Yes! Facebook. A buzzing name that almost every individual in the society is aware of nowadays. There are almost no less than one billion Facebook users in the world.

Moreover, just a few years ago, there has been a promising addition to the Facebook. And, that is nothing but the Facebook Messenger through which you usually have personal communications with your friends.

But, for the businesses, the Messenger is a lot more than just a messaging app. It came up as a significant opportunity for every genre of business to communicate with their prospective and potential customers while adding a yet more personal touch.

Check out some effective Facebook Messenger marketing strategy hacks that could further help you boost up our business.

Read the article to learn more.

Transform Your Business With Reviews

People Talk; What are they saying about you?

Daniel Priestly in Oversubscribed summarized it well:
“People talk. Prior to social media, a dissatisfied customer told 11 people according to research. Today a dissatisfied customer might have 1,000 friends on Facebook, several hundred Twitter followers and their negative review of your business could become indexed on Google and haunt you for years.

Conversely, if people see your business as remarkable for positive reasons, all of these factors begin working in your favour. If people love what you do, they can tell thousands of people.”

What if there were a way that you could confidently ask EVERY SINGLE customer for a rating, knowing that, even if they are in a bad mood or got out of bed on the wrong side that morning, that their negative comments wouldn’t be posted in public. You would be building hundreds of positive reviews online in no time. And at the same time, get the negative reviews privately, so you can take appropriate action to make it right for those customers.

Well now there is a way!

Our ReputationHub System allows you to collect reviews from all your customers, send positive reviews directly to Google, Facebook or other online systems of your choice, filter out negative reviews, so you can deal with them in private and build a strong marketing platform based on your online reputation.

The ReputationHub System has just launched and you can see a demo of the system as well as subscribe to the service by visiting this link. ​​

P.S. For the first 35 businesses who subscribe to the service, we’ll waive the $297 setup fee!

Transform Your Business With Reviews

How to Create Personalized Lead Nurturing Drip Campaigns

by Ankit Prakash

Lead nurturing requires a personal touch. Like Josh says, it is not about adding the first name and last name over and over again.

You have attracted good leads.

Now, you have to keep these leads happy while at the same time, gently push them through the buyer’s journey and create conversions. When your sales cycle is long (which happens in most B2B cases), it is not always that easy.

You cannot afford to dish out anything to your leads and expect them to be convinced. In a longer sales cycle, you need relevant marketing messages that align with your leads’ interests and needs. It is more about knowing your leads real-time and accordingly nurturing them.

When you know what your leads want, it becomes easier to draft marketing messages.

In this article, learn how to craft the right kind of message for your lead nurturing drip campaigns that will stir engagement and create higher conversions.

Read the article to learn more.

The 4 Most Important Customer Retention Techniques You Need To Apply

by Franco Varriano

Growth: you can’t get enough. You work on getting more growth for your business every day by focusing on acquiring new customers, marketing to them, and making as many sales.

But there is a problem on focusing only on growth. In chasing new customers, encouraging referrals, and being as clever as you can with your promotions, you might forget one thing: retaining your customers.

For a business to be healthy and have long-term resilience, it has to work on encouraging loyalty with its existing customers. Not only will this create more revenue for your store, it will lead to higher customer satisfaction, better brand reputation, and more referrals.

In this article, learn a few customer retention strategies, why they’re important, and why they work. Instead of breaking down examples, we’ll look at a few key principles behind keeping your customers satisfied and building loyalty, thus reducing your churn rate.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Nina Radetich, Radetich Marketing and Media

In this episode, my guest is Nina Radetich, of Radetich Marketing and Media. Nina has a journalism background and uses the experience to write quality content for her clients — content that tells a story and engages the audience. She is also a Duct Tape Marketing Certified Consultant, specializing in Marketing and Marketing Systems.

Listen to the podcast to find how Nina helps small businesses with their marketing.

Read More and Listen to the Podcast…

That’s all for this week.




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