InnovaBuzz Newsletter 07 October 2020
Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.
In this episode, our guest is Jonathan Green from Serve No Master. After being fired from his dream job at 29, Jonathan vowed he would never be in a position that vulnerable again. Now, he’s a multi-bestselling author, celebrity ghostwriter and lives on a tropical island with his loving family. His mission is to help others achieve financial freedom, become their own boss and ultimately, Serve No Master.
In our discussion, Jonathan talked to us about:
- Turning your knowledge into a business
- Listening to your audience and the gift of feedback
- The philosophy of extreme giving and exceptional customer experience
In this episode, Jaime Jay who is the managing director and founder of Bottleneck Virtual Assistants. The organization offers professional growth opportunities for ambitious leaders by creating an efficient and systematic approach to identify, hire, and cultivate team members who focus on specific roles and responsibilities. Jaime also hosts the Culture Eats Strategy Podcast and he is a prolific Live Videocaster, with several episodes of his videocasts each week.
In our discussion, Jaime talked to us about:
- Building a culture of empowerment in your organisation
- How to learn the biggest pain in your own market place
- The importance of documenting your processes.
In this episode, our guest is John Howe who is Professor of Finance and Missouri Bankers Chair at the University of Missouri — Columbia (MU). He has been a visiting scholar at the University of Cambridge (U.K.) and Queensland University of Technology (Australia), and has taught courses for the banking group UBS (Switzerland).
John’s research interests including behavioral economics, corporate governance, and banking. He has published extensively in the major journals in finance and accounting, and his book The Foolish Corner: Avoiding Mindtraps in Personal Financial Decisions, deals with behavioral economics which can have applications in all areas of our professional and personal lives.
In our discussion, John talked to us about:
- Survivorship bias and confirmation bias and how biases can get in the way of objective assessments in marketing
- The idea of a pre-mortem assessment of ideas, to increase the likelihood of success
- How to re-frame situations and the way we look at them to make better decisions despite our biases
Since we had George Bryant in episode 226 (and in our milestone episode 300) of the InnovaBuzz Podcast, I’ve been inspired by his philosophy of human-centered marketing. I’ve been in his programs and have taken on board a lot of what he teaches, and that’s just elevated what I do too.
That’s why it’s a great privilege to be a guest on his show, the Mind of George Podcast, where we talked about what human-centered marketing really means as well as how it can invigorate your business relationships with your customers, and ultimately, your own happiness and fulfillment in life.
Our dear friend, Sandi Eveleth, along with Renee Warmack, has created an amazing movie to bring awareness to Down Syndrome, highlighting the inspirational life of Tampa native, Sam Piazza, featuring WWE Superstar Titus O’ Neil.
After a standing ovation with a full house at Tampa Theatre and winning the Tampa Downtown Partnership’s Urban Excellence People’s Choice Award, the Tampa-based documentary Because of Sam will stream for FREE, for a limited time to highlight Down Syndrome Awareness Month in October, 2020. This enhanced version of the movie includes an added scene featuring WWE Superstar Titus O’Neil. Producer Renee Warmack has not yet screened the movie outside of Tampa and is streaming the Worldwide Virtual Premiere of Because of Sam October 9th– October 11th, 2020.
Watch Movie Trailer: https://BecauseofSamtheMovie.com/WorldwideVirtualPremierePromo
Event Dates: Friday, October 9th at 8 pm EDT to Sunday, October 11h at 8 pm EDT, 2020.
Viewers can watch on their laptops, tablets or smart phones, and mirror to their TVs.
Pre-Registration Dates: September 24th through October 9th at 8 pm EDT at: WatchBecauseofSam.com
(Registration is required for access to this FREE, time-limited, streaming movie period and is strictly for at-home, personal use.)
Speaking on stages to people who could be your dream clients has always been a highly effective means of building visibility, professional credibility and connection with your ideal clients. Unfortunately, few people have access to speaking tours and in the current global environment of travel restrictions and social distancing, in-person speaking opportunities have been postponed or canceled.
Appearing as a guest on podcasts is the new virtual speaking tour and a great PR opportunity for your business. There are currently over 800,000 podcasts in the public domain and in most first-world countries between 25–50% of people listen to podcasts.
Most podcasts are looking for guests!
Setting up a Podcast PR campaign requires a systematic approach to identifying the right audiences, podcast shows and landing a guest gig. Then showing up, prepared and presenting your best and following up with active promotion of your guest appearances.
If you want an innovative and easy PR strategy for your business, one that is effective, fun and highly profitable, then this event is for you.
by Lindsay Tjepkema
Today, your audience expects more. Social media is commonplace. Podcasts are on the rise. Yet, modern marketers are following the same old playbook put together by the marketers of yesteryear.
Now it’s time to provide your audience with an engaging experience or they’ll ditch you for a competitor that does.
Instead of spinning your wheels for fresh new topics to fill your blog, you have to let conversations guide your content marketing efforts. One of the best ways to lead with conversations is through a brand podcast. Not only will you be able to produce more content, but you’ll also see greater engagement and more conversions.
Read on to find out how you can modernize content marketing strategy and why now is the time to invest in podcasting.
Every podcaster wants to believe they’re a great host, but it takes a truly wise podcaster to know when those hosting skills need polishing.
See, listeners make connections with podcasts almost entirely because of their hosts. Hosts make podcasts great, and they can also make them unbearable.
You don’t want listeners bored, annoyed, or too uninterested to even finish your episodes — which will certainly happen if you’re a subpar host of a mediocre podcast.
Relax, you’re probably not that bad.
Keep reading for some tips and tricks that you can use to improve your craft, appeal to listeners, and let your guests shine.
by Laurel Mintz
In the world’s current social climate, where people are politically polarized and a new catastrophe seems to surface daily, most companies can’t afford to remain neutral in their marketing. Values-based marketing campaigns present opportunities to truncate the marketing funnel, build deeper brand loyalty and make a memorable impact beyond products and services.
In this article, learn more about values-based marketing and how it helps businesses build relationships with consumers.
UP NEXT ON INNOVABUZZ PODCAST
We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.
Fabulous conversations with Dr. Richard Orbe-Austin of Dynamic Transition Psychological Consulting, Rebeca Arbona of Brand True, and Kitty Parker of Kitty & Miles Buyers Agency. Watch out for these episodes to publish next week!
That’s all for this week.
Remember to BE AWESOME and KEEP INNOVATING.