InnovaBuzz Newsletter 08 December 2021
Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.
In this episode, our guest is Ruben Kanya, Director of Invested Talent and Founder of The Real Estate Experiment Network. Ruben is focused on building real relationships as the founder of The Real Estate Experiment Network & Podcast where he’s featured notable thought leaders in the real estate industry who have amassed over a billion dollars worth of real estate assets in ownership & management collectively. He’s used this platform to make key introductions to help individuals within his network get the help they need and/or help them form key partnerships.
In our discussion, Ruben talked to us about:
- Our duty to share if we have something of value
- Being clear about who we serve and the problem we solve
- Connecting with the right people and asking good questions
In this episode, our guest is Peter Margaritis, Author of Taking the Numb Out of Numbers & Improv Is No Joke, and his new book, “Off Script: Mastering the Art of Business Improv”. Peter previously appeared on episode 309 of the podcast, and it’s great to welcome him back.
In our discussion, Bob talked to us about:
- The common myth about improvisation (practice matters!)
- Authentic Leadership — the art of Monotasking and being fully present
- Engaging presentations, both in-person and virtually
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by Holly Pels
Podcasting takes work. It’s not enough to simply turn on the microphones, put on a pair of headphones, interview a CEO, and post it online.
You’ve invested so many resources in the podcast content before a producer presses the record button — it only makes sense to do more with every episode you create. And the name of that show is amplification.
Before you hit that record button again, think about all the ways you can help make sure your audience finds your podcast. Here are some ideas to get you started.
by Tae Haahr
It’s already a lot of work to run a podcast. So, why would you tack on joining a podcast episode discussion group (or a few) to the mix? Honestly, it’s a fair question.
But while maintaining an active presence online takes some time and dedication, it really is a great way to market your podcast. Whether you’re participating in a discussion on a related topic or you’re talking directly about your show, there’s an opportunity to find and connect with new listeners.
If you make the time and effort, participating in online discussions can seriously benefit your podcast.
There are plenty of places online where you can get in on the podcast episode discussion. Here are some of the more popular options:
by Ginni Saraswati
Regardless of what industry you or your business are in, there are likely scores of thought leaders, influencers, speakers, authors or other professionals you would love to have on your podcast. Sounds easier said than done, right?
So how do you land not just more guests, but the right guests for your podcast? It comes down to one metric: value. Specifically, the value that your guest can provide for your audience and the value for your guest.
To help guide you through the process of reaching out to guests and starting this value exchange on the podcast, here are four of the best tips that are most helpful in conducting this process.
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UP NEXT ON INNOVABUZZ
We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.
Fabulous conversations with Leadership Strategist and Founder of XQuadrant, Richard Medcalf and Founder of Social Abundance Marketing, Wendy Manganaro. Watch out for these episodes to publish next week!
That’s all for this week.