InnovaBuzz Newsletter 08 December 2021

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

​Ruben Kanya, How to Create More Quality Content to Grow Your Brand

In this episode, our guest is Ruben Kanya, Director of Invested Talent and Founder of The Real Estate Experiment Network. Ruben is focused on building real relationships as the founder of The Real Estate Experiment Network & Podcast where he’s featured notable thought leaders in the real estate industry who have amassed over a billion dollars worth of real estate assets in ownership & management collectively. He’s used this platform to make key introductions to help individuals within his network get the help they need and/or help them form key partnerships.

In our discussion, Ruben talked to us about:

  • Our duty to share if we have something of value
  • Being clear about who we serve and the problem we solve
  • Connecting with the right people and asking good questions

Listen to the podcast to find out more.​

Peter Margaritis, How to Master the Art of Business Improv

In this episode, our guest is Peter Margaritis, Author of Taking the Numb Out of Numbers & Improv Is No Joke, and his new book, “Off Script: Mastering the Art of Business Improv”. Peter previously appeared on episode 309 of the podcast, and it’s great to welcome him back.

In our discussion, Bob talked to us about:

  • The common myth about improvisation (practice matters!)
  • Authentic Leadership — the art of Monotasking and being fully present
  • Engaging presentations, both in-person and virtually

Listen to the podcast to find out more.​

​Powerhouse Podcasting for Authors and Writers

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Podcasting is a hugely valuable promotional strategy for authors to sell more books and grow their business

Podcasts enable you to amplify your message, build visibility, professional authority and credibility with your dream clients.

  • Podcast numbers for 2021 are at an all-time high and growing exponentially.
  • Authors have been using podcasting to get onto bestseller lists for over a decade.
  • Podcast listening is replacing blog reading for many readers.
  • Podcasts have little competition during many times of the day (car, gym, walking the dog, etc.)
  • There are only 2 million ACTIVE podcasts vs billions of blogs.

Our author podcasting service makes running your own podcast EASY and time efficient. All you do is turn up for a conversation with us to record each episode, we do EVERYTHING else!

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How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas)

by Holly Pels

Podcasting takes work. It’s not enough to simply turn on the microphones, put on a pair of headphones, interview a CEO, and post it online.

You’ve invested so many resources in the podcast content before a producer presses the record button — it only makes sense to do more with every episode you create. And the name of that show is amplification.

Before you hit that record button again, think about all the ways you can help make sure your audience finds your podcast. Here are some ideas to get you started.

Read More Here

​5 of the Best Places for Podcast Episode Discussion

by Tae Haahr

It’s already a lot of work to run a podcast. So, why would you tack on joining a podcast episode discussion group (or a few) to the mix? Honestly, it’s a fair question.

But while maintaining an active presence online takes some time and dedication, it really is a great way to market your podcast. Whether you’re participating in a discussion on a related topic or you’re talking directly about your show, there’s an opportunity to find and connect with new listeners.

If you make the time and effort, participating in online discussions can seriously benefit your podcast.

There are plenty of places online where you can get in on the podcast episode discussion. Here are some of the more popular options:

Read More Here

​4 Tips for Landing More Guests on Your Podcast

by Ginni Saraswati

Regardless of what industry you or your business are in, there are likely scores of thought leaders, influencers, speakers, authors or other professionals you would love to have on your podcast. Sounds easier said than done, right?

So how do you land not just more guests, but the right guests for your podcast? It comes down to one metric: value. Specifically, the value that your guest can provide for your audience and the value for your guest.

To help guide you through the process of reaching out to guests and starting this value exchange on the podcast, here are four of the best tips that are most helpful in conducting this process.

Read More Here

INNOVABIZ RECOMMENDS…​

​Your New Copywriting Assistant for High-Converting Copy

My recent social media posts were written by Ai. His name is Jarvis and he’s honestly the best thing to happen in my life!

It all started when I was trying to come up with ideas for an article but couldn’t think of anything good enough or fresh.

So instead, I told him what points should be included in this content that would make it appealing and let him do his own work around those bullet points.

The results? Pretty amazing!

With Jarvis at my fingertips, I won’t have to bother with trying to sound witty!

Check out this new tool which helps you write better content easily!

Just click the link below to get started at $29 a month with 1 week of free trial.

Get It Here

UP NEXT ON INNOVABUZZ

We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Fabulous conversations with Leadership Strategist and Founder of XQuadrant, Richard Medcalf and Founder of Social Abundance Marketing, Wendy Manganaro. Watch out for these episodes to publish next week!

That’s all for this week.

Remember to BE AWESOME and KEEP INNOVATING.

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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients