InnovaBuzz Newsletter 09 December 2020

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

In this episode, our guest is Steve Brown of ROI Online, a HubSpot platinum agency partner and the first StoryBrand certified agency.

Steve and his team at ROI Online have worked with hundreds of clients, from solo entrepreneurs to Inc. 5000 fastest growing companies, to grow their business by implementing a holistic business growth system. Steve is also the author of the book “The Golden Toilet: Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business”, as well as the host of the ROI Online Podcast.

In our discussion, Steve talked to us about:

  • Looking at your website (or indeed any online asset) as a business process
  • Simple tactics to earn your audience’s focus
  • The four fundamental pillars of a successful business

Listen to the podcast to find out more.

Read More and Listen to the Podcast

In this episode, our guest is Yaro Starak an online entrepreneur earning a full-time income from the internet since 2004. Yaro is the co-founder of Blog Mastermind and InboxDone. He is a serial-entrepreneur, angel investor and travels the world while running his businesses. Yaro is also the host of the Yaro Podcast.

In our discussion, Yaro talked to us about:

  • Building content around your big idea
  • How we can use our experiences to share stories and help others
  • Seeing email as a way to just talk to people and building relationships

Listen to the podcast to find out more.​

In this episode, our guest is David Goldsmith, who is the President and Co-Founder of the Goldsmith Organization, a consulting firm solving big challenges while servicing executive clients globally.

David is a serial entrepreneur and investor and is the recipient of the Hollywood Producers’ first Global Visionary Disruptor Award for his work with the Project Moon Hut Foundation. Together, David and Lorrie Goldsmith earned a Literary Achievement Award for their book, “Paid to Think: A Leader’s Toolkit for Redefining Your Future”. David also earned New York University’s Excellence in Teaching Award during his 12 years as a professor. He has received accolades and recognition for his business achievements and was named by Meetings Magazine as one of its 26 Hottest Speakers.

In our discussion, David talked to us about:

  • Taking a truly global perspective in all that we do
  • How to anticipate the future better
  • How we can all impact the world with our voice

Listen to the podcast to find out more.​

Speaking on stages to people who could be your dream clients has always been a highly effective means of building visibility, professional credibility and connection with your ideal clients. Unfortunately, few people have access to speaking tours and in the current global environment of travel restrictions and social distancing, in-person speaking opportunities have been postponed or canceled.

Appearing as a guest on podcasts is the new virtual speaking tour and a great PR opportunity for your business. There are currently over 800,000 podcasts in the public domain and in most first-world countries between 25–50% of people listen to podcasts.

Most podcasts are looking for guests!

Setting up a Podcast PR campaign requires a systematic approach to identifying the right audiences, podcast shows and landing a guest gig. Then showing up, prepared and presenting your best and following up with active promotion of your guest appearances.

If you want an innovative and easy PR strategy for your business, one that is effective, fun and highly profitable, then this event is for you.

Join the Masterclass.

by Gina Balarin

Creating empathetic content requires marketers to shift their focus — from making educated assumptions about their audiences’ transactional needs to cultivating a deeper, more holistic understanding of who they are.

But how do content marketing leaders do this? The answer may lie in an unexpected, four-step process to turn your assumptions and biases on their head. Then you can plan, produce, and execute more valuable content for your customers and prospects. Keep reading to find out more.

Read the article to learn more.

by Tae Haahr

Affiliate marketing is one of the easiest ways that podcasters can start to monetize their show. Unlike running paid ads on a show, companies don’t have to pay for you to advertise their products upfront — you get a cut after you make a sale.

There’s less risk involved on the side of the company selling the product, which makes it more likely that they’ll take a chance on a newer outlet. This is great news for new podcasters because it means you don’t have to rack up thousands of listeners before you can start to make money.

Keep reading to find out how you can start using affiliate marketing to make a little cash, you need to understand what it is, how to use it most effectively and what the best programs for beginner podcasts are.

Read the article to learn more.

by Flori Needle

Marketers know better than anyone that capturing audience attention goes hand in hand with keeping people engaged. If people are bored, their thoughts will drift somewhere else, and you’ll miss out on the opportunity to impact their behavior. This is true regardless of the marketing medium, from advertisements to presentations.

That being said, marketers need to create effective ways to gain audience attention during their presentations — one of those is interactivity. According to the Oxford Dictionary, interactivity is defined as how two people work together and influence each other. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention. It makes it easier to leave lasting, meaningful impressions about the content you’re sharing with them.

This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations.

Read the article to learn more.​

UP NEXT ON INNOVABUZZ PODCAST

We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Insightful conversations with the Passive Income Queen, Lisa Johnson, Brian Mac Mahon of Expert DOJO, and Bob Kulhan of Business Improv. Watch out for these episodes to publish next week!

That’s all for this week.

Remember to BE AWESOME and KEEP INNOVATING.

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients