InnovaBuzz Newsletter 09 February 2022
Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.
In this episode, our guest is Garreth Chandler, the Founder and CEO of The Evolved Group, a human insights company that helps enterprises identify opportunities and optimises experiences. In a career spanning 25 years, Garreth has led major innovation projects including developing the Evolved Human Listening platform, which uses AI to engage meaningfully with humans.
His successful career in market research has equipped him with a deep appreciation of human behaviour and he is passionate about using technology to enhance human experiences.
In our discussion, Garreth talked to us about:
- The limitations of traditional surveys
- Asking better and deeper, more insightful questions via Ai powered conversations
- Their transition from a research company to a software company
In this episode, I’m really excited to have as my guest, Patrick Lavergne from SalesChamp Academy. Pat has 20 years of experience in sales, with over 10,000 sales calls done (and counting). He began as a door-to-door salesperson and progressed to Head of Sales for a successful tech scale-up. He has been helping entrepreneurs master their sales calls since 2018.
In our discussion, Pat talked to us about:
- Reframing our view of the “sales call” to a conversation that provides service and facilitates a purchase decision
- Having the courage to give difficult messages to self first, and others
- A fresh approach to sales that feels aligned, genuine and enjoyable
Do you know who your ideal clients are and what they need?
In this episode of The ISO Show Podcast, Mel Blackmore and I talked about how to identify your ideal client using an empathy map. This is a great way to get inside the minds of your target market and serve them better with your marketing strategy.
Once you know what your ideal clients need, it’ll be easier than ever to serve them with content and products that they’ll love. You’ll be able to connect with them on a deeper level and provide value that they can’t find anywhere else.
Learn how to use podcasting to massively grow your network, build and deepen relationships, and as a result, grow your business!
This free audio course teaches everything you need to know, to EASILY, EFFECTIVELY and EFFICIENTLY grow your business with podcasting; to produce a show that’s really going to speak to your dream audience and transform your listeners; to build and deepen relationships and grow your network through your podcast.
This flywheel is our entire, fully tested InnovaBuzz Podcasting Process.
By following the system described in this course, you’ll be able to really showcase your knowledge and personality to a highly engaged audience and at the same time, build a deep and sustainable connection with your podcast guests.
When you’re ready, just click the button below to get started and achieve the desired result that will come with transforming your podcast into a Podcasting Flywheel.
by Eliza Medley, BCast.fm Blog
Scaling modern businesses is not an easy task. To implement it, it is worthwhile to approach this issue correctly and use all the necessary tools that will help expand horizons. One of these effective tools is podcasting.
An interesting fact is that the first podcast was released relatively recently. It happened in 2004. Nevertheless, in such a short time, podcasts in business have become so popular that in the United States at least 1 podcast is listened to by every third resident of the state every month.
How can businesses use this information to their advantage? It’s easy to start hosting a podcast. Here are several reasons for this.
An inevitability of every podcaster on the cusp between hobbyist and taking things seriously is sitting on the front page of a podcast outlet, staring at the featured shows and wondering “how do I get there?”
For some, the process requires manual submission and curation by an actual person working at the company. Others rely on opaque algorithms that pull podcasts based on particular metrics within set windows of time.
This blog serves as a jumping-off point for six big places with some variation of a “featured podcasts” playlist users see regularly and the ways one can get their show up there in digital lights.
by Jennifer Tribe, Supercast.fm Blog
Once you’ve decided what you’ll offer your podcast subscribers in the way of perks and bonus content, pricing your plans comes next.
This is an important step, so you’ll want to spend some time and thought on it. Setting a price for your podcast subscription plans is one of the most impactful decisions you’ll make in your podcast business.
So what is a “good” price?
This article will walk you through the subscription pricing strategies that will help you answer that question for your podcast.
UP NEXT ON INNOVABUZZ
We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.
Value-packed conversations with Mark Young of Rational Games and Dan Balcauski of Product Tranquility. Watch out for these episodes to publish next week!
That’s all for this week.