InnovaBuzz Newsletter 10 February 2021

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

​Mark Divine, How to Achieve Peak Performance in Business and in Life

In this episode, our guest is Mark Divine. Mark is the founder and leader of several highly successful enterprises including SEALFIT (Physical and mental training), Unbeatable Mind, LLC (Executive Mastery Development),, and USCrossFit. He also co-founded the Coronado Brewing Company in Coronado, CA.

Mark is an expert in human performance as it is displayed in mental toughness, leadership, and physical readiness. His work is based on an integral warrior-leader model that he developed and tested on over a thousand special operations candidates worldwide. The integrated training, which involves physical, mental, emotional, intuitional, and spiritual training, has resulted in over a 90% success rate for the Spec Ops candidates. It is now taught to executives and corporate teams, tops sports teams, top athletes, professionals, first responders and warriors from all walks of life.

Mark’s other professional experience includes 20 years as a Navy SEAL officer, retiring as a Commander in 2011. Also 4 years as a CPA with PriceWaterhouseCoopers prior to his joining the Navy. He served as Adjunct Professor of Leadership at the University of San Diego and has authored four books: “The Way of the SEAL”, “8 Weeks to SEALFIT”, “Kokoro Yoga”, “Unbeatable Mind” and the “SEALFIT Training Guide.”

In our discussion, Mark talked to us about:

  • How we can call up peak performance as an “on-demand” state
  • Being radically service and mission focused
  • Building relationships with transformation, rather than transaction

Listen to the podcast to find out more.​

​Janine Kelbach, How to Dominate Your Niche and Grow Your Business

In this episode, our guest is Janine Kelbach. Janine is a wife, mom of two boys (and two Great Danes!), and author of the book, Entreprenurse: 30+ Nurses Turn into Business Owners and Share Their Secrets to Success.

Janine has been a freelance health content writer since 2013 and is the CEO of Write RN. She also hosts The Savvy Scribe Podcast — a podcast for healthcare professionals who want to build a profitable writing business. Lastly, her team of RN (registered nurse) writers help healthcare companies with their content and social media needs.

In our discussion, Janine talked to us about:

  • The importance of niching down to a narrow area
  • How she scaled her business by incorporating training
  • Building an agency through partnerships and community

Listen to the podcast to find out more.​

​Scott Mason, The Power of Connecting to Your Deeper Purpose

In this episode, our guest is Scott Mason, a lawyer turned entrepreneur, motivational keynote speaker, and business owner. Scott is a man on a mission to do three things for his business clients — grow, scale and sustain. As a keynote and motivational speaker, Scott focuses on resilience, personal transformation, and social ethics, as well as leadership and the entrepreneurial mindset. He also provides consulting services regarding operations, strategy, business development, and scaling, to small businesses, as well as leadership mentoring.

In our discussion, Scott talked to us about:

  • Connecting to your deeper purpose as the goal of your journey
  • Being compelled to service as the vehicle of that purpose
  • Why entrepreneurial and sales/marketing motivation is more than a personal or business issue: it is an existential, moral imperative.

Listen to the podcast to find out more.​

The Blindspots Between Us: Virtual Book Club + MicroCourse

This is not your average book club.

How can you identify your blindspots, and move beyond them for better relationships?

The Blindspots Between Us has the answer, and author Gleb Tsipursky has partnered with hiitide to offer a Virtual Book Club for these important lessons.

In an era ever more divided by tribalism, bias, and political acrimony, Dr. Gleb’s excellent and insightful The Blindspots Between Us, provides timely guidelines for managing our cognitive biases, assumptions and hidden blindspots to improve our relationships with romantic partners, family, friends and coworkers. It’s uniquely helpful and is arriving at a perfect time to make a difference in healing our society — and ourselves.

The research and methods that you’ll learn in this book club are grounded in evidence-based cognitive behavioral therapy (CBT), which has been proven effective at addressing thought patterns that don’t help us.

Book Club Date: February 1–28, 2021

During this 4-week Virtual Book Club, you’ll integrate the tools and techniques from The Blindspots Between Us in real time through daily micro-lessons and live author Q&A’s.

What is a Virtual Book Club?

  1. Daily Companion Course — Each hiitide course contains 28 days of actionable micro-lessons designed to enhance retention, application, and collaboration.
  2. Bestselling Books in 14 mins a day — hiitide translates thousands of hours of content from books, podcasts, talks, and articles into the most essential 14-minute daily lessons.
  3. Live Q&As with Authors & Readers — Ask your most pressing questions directly to Dr. Gleb Tsipursky with 2 LIVE Q&A sessions.
  4. Support From Like-Hearted Humans — Get accountability to finish, apply, and share lessons & stories that can transform how you approach yourself and others.

So, what are you wating for?

Reserve your spot now for 28 days of micro lessons to overcome unconscious cognitive bias and build better relationships from author and cognitive neuroscientist, Dr. Gleb Tsipursky.​

Register Here

The Art and Science of Emotional Engagement

by Ashley Taylor Anderson

Fun fact: Neuroimaging shows that when evaluating brands, consumers primarily use emotions rather than factual information. This is as true for brand-created content as it is for traditional advertising spots and banners.

For content creators, using emotion can be an incredibly powerful engagement tactic, but we must use it artfully. Let’s explore the science of emotion and how we can use it in an empathetic way to create more meaningful content.

Read the article to learn more.​

How to Network With Other Podcast Hosts

by James Griffin

What do you think the greatest predictor of someone’s long-term success at a certain project is?

Hint: It’s not passion. And it’s not talent.

It’s showing up. Consistency. Being resilient and ensuring that you are getting a little better each day. If you want to win at anything in life you can’t do it by yourself in a vacuum. That’s why you don’t see many solo spacewalks.

The same basic idea applies to podcasting as well. If you want to be a better podcaster, you ought to immerse yourself in the podcast ecosystem. If you don’t want to be out there drifting through the vacuum on your own, what’s the next step?

You’ve got to start networking, and like most everything else worth doing in life, it comes down to planning and execution. Read on for some tips on how to reach out and network with other podcasts hosts.

Read the article to learn more.​

How to Promote a Podcast on Social Media in 2021

by Darya Jandossova Troncoso

Want to know how to promote a podcast? Using social media to promote your podcast is the best way to attract regular listeners. Seeing as more than 3.8 billion people have been on social media platforms since the start of 2020 alone, finding your niche audience via the use of a professional social media page is a podcast’s best chance at success.

Posting your podcast on social media means you’re making use of the most powerful and accessible tool currently on the digital market; social media doesn’t cost to use, and that’s precisely why you need to leverage its power in favor of your podcast. With this in mind, here are 11 ways to promote your podcast on social media in 2021.

Read the article to learn more.​


We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Value-packed conversations Nir Bashan of The Creator Mindset, Podcast Guesting Strategist, Mai-Kee Tsang, and Gillian Bellinger of Website Corporate Creativity. Watch out for these episodes to publish next week!

That’s all for this week.




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