InnovaBuzz Newsletter 11 August 2021

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

Jeroen Corthout, Making Customer Relationship Management Human

In this episode, our guest is Jeroen Corthout, Co-founder and CEO of Salesflare, an intelligent CRM built for small-medium businesses selling B2B, mostly popular with agencies and fast-growing startup companies.

Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn’t like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up. It is now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features.

In our discussion, Jeroen talked to us about:

  • Making customer relationship management human
  • Using automation at scale and still keep the human element
  • How to land guest appearances on podcasts

Listen to the podcast to find out more.

Paul Sockett, How to Make Conscious Choices and Lead a More Streamlined Life

In this episode, our guest is Paul Sockett, a professional actor, storyteller, and voice artist. Paul is a coach, holding space for others to explore the story their physical stuff is telling, and how they can claim their space in alignment with their truth. He helps people write bios and copy that they connect with and are excited to share, instead of ticking the terminology boxes and simply getting it out of the way.

Paul is a nomad, a writer, and a creator, exploring places and ways to invite curiosity and listening to intuition.

In our discussion, Paul talked to us about:

  • How the stuff we collect and store defines the stories we tell about ourselves
  • Gathering information vs answers and proof of opinion
  • Choice is always available

Listen to the podcast to find out more.

Human Connection Event for Awesome People

It’s time for another one of our magical Human Connection Events!

This one will be (Australian Eastern Standard Time) Thursday August 12, from 9:30 am.

​To convert to your timezone use —

​To register —

As a result of our last event:

  • ​New connections were forged between awesome people
  • ​Many podcast guest appearances and new guests for podcasters resulted
  • New business was done as a result of the connections
  • JV opportunities were initiated

Let’s get more of this happening!

​Hope to see you there, this will be fun!

Register Here

Geelong Small Business Festival

The Geelong Small Business Festival is back in 2021 to connect, inspire and grow local businesses.

The festival is open for everyone — business owners, home-based start-ups, digital nomads, creatives and career-minded employees. Don’t miss this chance to hear from business experts across a range of areas.

Geelong Small Business Festival events are low cost or free and designed to help business owners improve productivity and learn from, network, and engage with other like-minded business people and industry experts.​

Event topics include business essentials, career development, financial management, health and wellbeing, leading and managing people, marketing, networking, social media and online promotions, starting and growing your business, and sustainability for businesses.

So what are you waiting for? Book your tickets now and get access to lots of amazing opportunities to improve your business, grow your business, and connect with other businesses.

Book Your Ticket Here

What Is a Podcast Brand, and How Do You Make It Unforgettable?

by Tae Haahr

“Brand” is a buzzword, but knowing your podcast brand is important.

The term brand tends to be overused, and a tad bit misunderstood. But, it’s an important one in the podcasting industry. In fact, knowing your podcast brand can make everything from writing an episode to marketing it significantly easier.

Read on to learn more about what a podcast brand is and how you can start to build one that will grow with you.

Read the article to learn more.

How to Get the Best Podcast Guests

by Jaclyn Mellone and Jessica Stansberry

Getting people excited about being on your show is the very first step and people just don’t talk about this enough. Brand new podcasters don’t often think about how they can design their show to attract the kind of guests they want to interview and that’s something you don’t want to miss out on.

Here are a few ways even a new podcaster can start building the right reputation as a host to draw the perfect guests:

Read the article to learn more.​

5 Really Cool Ways to Use Video in Email Marketing

by Hanson Cheng

Video marketing is a great way to increase engagement with your audience, but it can be hard to know where to start.

The good news is that you don’t need expensive video equipment or editing skills. There are several ways you can supercharge your email marketing with video and they all have their benefits and drawbacks.

In this blog post, we’ll go over 5 creative ways to use video in email marketing so you can find the right fit for your business.

Read the article to learn more.​


We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Insightful conversations with Tom Poland of Leadsology about webinars and engaging presentations, and Ardath Albee of Marketing Interactions about customer personas and journeys. Watch out for these episodes to publish next week!

That’s all for this week.




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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients