InnovaBuzz Newsletter 11 December 2019

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

Elzie Flenard, Enterprise NOW

In this episode, our guest is Elzie Flenard of Enterprise Now. Elzie is a business leader, an entrepreneur, a creative, a coach and a speaker. He has coached basketball teams, run a music recording and production company and today is host of the Enterprise NOW podcast, the podcast and runs a podcast agency that provides production, training and coaching services.

In our discussion, Elzie talked to us about:

  • Lessons from the world of basketball that he applies to business
  • Failure is only a temporary state and provides valuable lessons
  • Storytelling and the 3 Cs — connection, cultivation and communication

Listen to the podcast to find out more.

Nadine McGrath, Creative Content Co.

In this episode, our guest is Nadine McGrath of Creative Content Co. Nadine has worked in journalism, public relations and content marketing for over 20 years and has enjoyed an illustrious career in senior media roles. In fact, I remember seeing Nadine on TV, interviewing many celebrities and politicians.

Today, Nadine’s agency addresses a market gap for a service that combined PR, media training and content marketing, enabling her clients to gain influence and visibility in this ever-changing world of conventional and digital media.

In our discussion, Nadine talked to us about:

  • Aligning your Why, What, How and Who to build a congruent message
  • How we need to take care not to overly rely on digital marketing, and to place the human interactions at the forefront of all our business
  • The importance of doing good research

Listen to the podcast to find out more.

Making Your Marketing More Human with Jürgen Strauss

Technology makes it easy to automate a whole range of different things but one thing we should always remember is that people do business with people.

It was a great privilege to be a guest on the Small Business Talk Podcast with Cathy Smith to talk about making marketing more human. The Small Business Talk Podcast is a podcast for small business owners and entrepreneurs who want a better way to run their business without spending years of doing it

Listen to the podcast to find out more.

Podcasting for Profit — Let Us Help You

Podcasting is an excellent way to promote your business, connect with influencers, and establish yourself as an expert in your field. It is also great fun!

Make clever and strategic podcasting a fundamental pillar of your marketing and open a whole range of opportunities to help your target audience.

If you want to participate in the Podcasting Tsunami, with your own podcast that positions you as an expert and is your very own PR and media platform, click the button below.

Yes, I want to start podcasting…

Recruitment Across Cultures

CQ for Global Leaders Podcast

One of the challenges when working across cultures is hiring the right people.

As a global leader, we need to be aware of our own biases to things like accent, language, speed of communication, and all these different ways that have slightly different bearings across cultures.

In this episode of the CQ for Global Leaders Podcast, Dr. Tom Verghese, discusses how leaders can develop a more inclusive recruitment process to increase diversity in the workplace.

Listen to the podcast to find out more.

8 Strategies to Build Authority in Your Podcast Niche

Jennay Horn

Many podcasters see the next step, after locking down their niche, as building their audience — which is not wrong. However, what can prove to be even more beneficial in the long run than having a large audience, is having your listeners view you as an authority within your niche.

You may be thinking, “This sounds great! But how do I actually build authority?” You may also be thinking that this sounds like a slow process, taking years to achieve.

In this article, let’s take a look at eight strategies to help you jump-start this process and speed up your achieving “authority status” within your chosen niche.

Read the article to learn more.


We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Great insights from April Shprintz of Driven Outcomes about attitude and business acceleration, and best-selling author, Sheila Heen, about difficult conversations, self-reflection, and feedback.

Watch out for these episodes to publish next week!

That’s all for this week.


Originally published at



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store