InnovaBuzz Newsletter 12 August 2020
Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.
In this episode, our guest is Roger Salam, who is the founder and chairman of The Winner’s Circle (TWC), the largest, most respected Mastermind Forum for top Speakers and Information & Internet Marketers. Roger is also an award-winning inspirational speaker, best-selling author of several books & courses on Personal Development, Sales & Marketing, and Real Estate Investing.
For most of the 90s, Roger served as a Professional Speaker and Trainer with the world-renowned motivational speaker and peak performance coach Tony Robbins. Roger believes that if you want to achieve more success from your business and personal goals, then the key is to surround yourself with other top achievers.
In our discussion, Roger talked to us about:
- How to run a mastermind using structure, processes, and boundaries
- The importance of focusing first on relationship capital
- Inevitability thinking as a means to get what you want.
In this episode, our guest is Alice Aspen March, author of the Attention Factor and radio show host of “Why Our Attention Matters”. Alice has a long and distinguished career as a researcher, speaker and coach on all things to do with attention and her message is clear — the kind of attention we get and give to others is vital and impacts our behavior and our feelings.
In our discussion, Alice talked to us about:
- How to give attention to yourself first and know what attention you require
- How to give attention to others in a way that’s supportive of their needs
- Why attention in the workplace increases productivity, morale, and engagement
by Anya Logue
Podcasts are a great way to get any message out there. Whether you want to promote a product, improve your brand, or raise awareness around an important topic, they can help you reach new audiences.
But getting onto a podcast as a guest can seem like a pretty impossible thing to achieve, if you don’t know where to start. So here’s all you need to know to get yourself booked for appearances behind the mic.
Do you sometimes feel like your business is an adult daycare centre? Are you constantly repeating yourself, fixing errors and trying to hold things together? What if it were possible to create a business that runs itself?
If you’re anything like many seasoned business owners, you’ve tried and failed to systemise your business. The reality is, most businesses are unorganised, inconsistent and key-person dependent. But it doesn’t have to be that way!
A good friend of mine, David Jenyns has just published a book called SYSTEMology to solve this problem. I got my hands on a pre-release copy and it’s amazing. Seriously, perhaps the best book I’ve read on the topic.
It’s quite literally the system for systemising your business — designed so that even the busiest business owner can deploy it. It gets my highest recommendation.
Sign up to be notified and get access to exclusive pre-launch bonus content including:
- chapter reviews
- behind the scenes interviews
- swipe and deploy business tools
- and more!
Plus, watch out for David Jenyn’s interview on the InnovaBuzz Podcast to be published on August 19, 2020, as we delve deeper into SYSTEMology — the why, what and how of systemising yourself out of your business!
by Nancy Duarte
As in-person events get canceled in the shadow of COVID-19, the shift to online meetings is happening literally everywhere right now, from the halls of business and educational institutions to the performance venues and public spaces of our cultural establishments.
The great news is that attendees have super low expectations of what webinars and virtual conferences are like. If you can make your online presentation interesting, interactive, and clearly designed specifically for your audience and format, your audience will enjoy it and be grateful.
These seven tips will help you do that. We know they work. They will also help you run any virtual event better, whether it’s for hundreds of paid attendees or for a meeting of 10 staff members.
by James Griffin
Unlike shooting a 30 second phone video and uploading it to YouTube, or taking part in the latest Tik Tok fad, writing, recording, and publishing a podcast is actually quite a bit of work. It can be pretty disheartening to put all that effort into something, throw it out online and hear nothing but crickets chirping in a mocking tone.
So let’s assume you know how valuable a podcast can be for your business or integral one can be in getting your message out to the masses. The question then is how are you going to start building that listener base? How are you going to know that you’re making the impact you want to make?
Consistency. And the key to publishing consistently is to keep your motivation high.
In this article, let’s take a look at the marriage between motivation and consistency that should net you positive results in your podcasting career.
by Shane Barker
Steve Jobs famously stated, “You can’t start with a technology and try to figure out where you are going to sell it.” In other words, you first need to figure out who your audience is. If you want to build a successful business, it’s a prerequisite. That entails understanding their needs, preferences, emotions, interests, and pain points.
Do you know that 90% of startups fail? One of the major reasons is their failure to understand their customers. But you don’t have to be part of the failure club.
Here is a starter guide to how to understand your audience and incorporate those insights into your content marketing strategy.
UP NEXT ON INNOVABUZZ PODCAST
We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.
Valuable insights from Kerry Kathleen Heaps of Book.Speak.Repeat about how to market yourself as a speaker, and Gideon Shalwick of Splasheo about using video for connection marketing. Watch out for these episodes to publish next week!
That’s all for this week.
Remember to BE AWESOME and KEEP INNOVATING.