InnovaBuzz Newsletter 12 September 2018

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Dave Sanderson, Moments Matter

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest today, Dave Sanderson who is an internationally sought-out speaker, author and leadership consultant as well as host of the Moments Matter podcast.

In our discussion, Dave talked to me about

  • Changing your state and growing from any experience (using his experience as a survivor of the US Airways Flight 1549 landing into the Hudson River in 2009 as a metaphor)
  • Servant based leadership and giving others the opportunity to lead and serve
  • Learning by modelling masters at their craft
  • How being resourceful and adding value first can get you in contact with anyone

Listen to the podcast to find out more.

Lead Scoring Models: How to Decide If a Lead Is Ready for a Sales Call

by Olivia Seitz

How do you create a lead scoring system that identifies leads who are ready for a sales conversation — instead of “leads” that simply signed up for a marketing eBook or have read three or more of your blog posts?

Lead scoring models succeed when they correctly identify behaviors that indicate buying intent.

To do this, you need data. This article will walk you through a specific process you can use to craft a lead scoring model for your website and specific steps you can follow to decide whether a lead is ready for a sales call.

Read the article to learn more.

How to Tell a Magnetic Visual Story on Social Media

by Maddy Osman

Stories are always part of any successful marketing including social media. At the heart of all social media best practices lies the customer experience. In particular stories around their experience. So in producing social media content for your business, you need to look out for:

  • What matters to your customers?
  • Why do you matter to them?
  • What is it that you do or sell that fascinates them?

In other words, stories that further the customer experience are ones which serve as enablers of brands. They help brands to build personality and create a connection with their customers.

In this article, take a look at some ways in which you can tell a visual story on social media in a single post.

Read the article to learn more.

WordPress Accessibility: Making Your Website Usable By Everyone

by Maddy Osman

The internet is deeply integrated into the way our world works, employed in nearly all sectors: from education and politics to business and healthcare.

When browsing online, it’s likely that the first thing you’ll notice about a website is its design, quickly followed by graphics and content elements. What you probably don’t think about is WordPress accessibility.

When it comes to your business website, accessibility must become a higher priority.

In this article, learn how to incorporate accessibility to your WordPress designs to ensure a better user experience for all of your potential visitors, including those with disabilities, and reap the rewards of better SEO by being accessibility-compliant.

Read the article to learn more.

How to Write a Sales Prospecting Email

by Sujan Patel

Sales prospecting seems simple, as long as you’re just emailing one prospect. But how about when you email 15? 25? Or even 100?

For sales prospecting on a larger scale, you’ve got to find a way to reduce the time it takes to craft your emails while maintaining high quality.

Tricky, right?

It doesn’t have to be. The best way to accomplish this is to create a fluid template you can continuously tweak and personalize to fit your needs — one that’s effective, follows the same formula, and hopefully, over time, will become second nature.

In this article, learn how to write the perfect sales prospecting email that will capture and hold your prospect’s attention, that will eventually lead to the most important line: the ask.

Read the article to learn more.

What 23 Studies Say About The Best Times To Post On Social Media

by Nathan Ellering

The best times to post on social media are when the people you want to see the content are on the network.

That’s the easy answer.

And not a useful answer. Until now.

In this article, learn the best practices for each social network, and the data from 23 studies which proves that posting at the best times will help you get more traffic, more engagement, and more followers.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Gigi Bisong, Lit By Miracles

In this episode, I’m honoured to welcome to the InnovaBuzz Podcast today, Gigi Bisong of Lit by Miracles. She is a transformational speaker and a coach who helps youth, women, and those in life transition to understand their given purpose so that they can live fully each day.

Gigi Bisong co-authored the book “20 Beautiful Women: 20 More Stories That Will Heal Your Soul, Ignite Your Passion And Inspire Your Divine Purpose”. The book is a collection of personal short stories from 20 more authors, speakers, and life coaches bonding together for the common goal of sisterhood, and to transform women from the inside out.

Her business partner, Michael Mapes on Episode 105 suggested we interview Gigi.

Listen to the podcast to find out more.

Read More and Listen to the Podcast…

That’s all for this week.


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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients