InnovaBuzz Newsletter 14 August 2019

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

John Bellamy, Direct MSGing

In this episode, we welcome back as our guest, John Bellamy of Direct MSGing who is a Marketer, Speaker, a LinkedIn and Direct Response Marketing Guru.

John has been a direct response marketer for 20 years and has helped thousands of small business owners and corporates with their business lead generation — particularly via LinkedIn. Together with his Direct MSGing team, he gets his clients connected to high-value prospects and generating sales conversations that lead to profitable relationships.

In our discussion, John talked to us about:

  • Why your LinkedIn profile is the foundation of your LinkedIn marketing and what makes a good profile
  • Focusing on your ideal client and building relationships with them on LinkedIn
  • Having a repeatable system for marketing on LinkedIn

Listen to the podcast to find out more.

Christina Nicholson, Media Maven

In this episode, our guest is Christina Nicholson of Media Maven, which is a full-service public relations agency. Christina and her team help their clients get greater visibility and enable them to connect with thousands of their ideal clients in moments instead of months.

Christina has been a journalist, TV news reporter and anchor, and based on her experience, she knows what the media wants and what will get their attention. She’s established relationships with journalism professionals across the USA and has used her experience and relationships to earn her clients publicity in a wide variety of media.

In our discussion, Christina talked to us about:

  • How to get the media’s attention with very short pitches and following up on Twitter
  • What you need to do to turn publicity into profit
  • How it all starts with knowing your ideal client, serving your audience and building relationships

Listen to the podcast to find out more.

Press play: Find and Listen to Podcast Episodes on Search

by Zack Reneau-Wedeen

Today when you search on Google, you can find many different forms of information, from videos and images to tweets and recipes, but there’s always more information out there. There are more than two million podcasts on the web, and Google is now making it easier to find and listen to podcasts on Search.

Read the article to learn more.

9 Reasons Why WordPress Dominates For Content Success

by David Zheng

There are many options to choose from when selecting your CMS and creating a website these days. But, WordPress backs the most features out of the box for stellar content success.

WordPress powers over 32% of all websites (that’s over 60 million) on the internet and with good reason. Thanks to its powerful flexibility and adaptability, WordPress is consistently named one of the best blogging platforms on the market.

In this article, let’s take a look at the nine reasons why WordPress dominates the market.

Read the article to learn more.

Podcasting for Profit — Let Us Help You

Podcasting is an excellent way to promote your business, connect with influencers, and establish yourself as an expert in your field. It is also great fun!

Make clever and strategic podcasting a fundamental pillar of your marketing and open a whole range of opportunities to help your target audience.

If you want to participate in the Podcasting Tsunami, with your own podcast that positions you as an expert and is your very own PR and media platform, click the button below.

Yes, I want to start podcasting.

How to Educate Clients on What Matters Most in Local Marketing

by Andrew McDermott

Is there a way to automatically focus your client’s attention on the details that matter most in local search marketing? Where should their attention be focused? More importantly, how do you focus their attention?

Where do you start?

Should you focus your client’s attention on local business listings, reviews, or leads? What about content, social media, and call tracking — how much attention do they dedicate there?

It’s a tough question to answer. When you can answer these difficult questions for your clients, you’ll start to see a general uplift in client retention. Keep reading to learn more.

Read the article to learn more.

How to Score a 100% on Google PageSpeed Insights

by Ashley Segura

Google’s PageSpeed Insights is a free tool offered by Google that helps you tell how fast your page is loading. Load times are critical for both the front end user experience, and the back end analytics that Google uses to rank your webpage.

In this article, find out why you need a 100% score and some tips to get you started.

Read the article to learn more.

Website Checker Tools (for Competitors, Clients, Collaborators and Contributors) that ARE NOT About Search​

by Josh Barney

How much do you know about your website? AND your competitors?

Check out these list of FREE website checker tools that will help you separate the real deals from the pretenders.

All these FREE tools are the perfect place to start. When you need more data or you’re ready to level up, check out the premium versions or their paid alternatives!

Read the article to learn more.

That’s all for this week.


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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients