InnovaBuzz Newsletter 15 April 2020

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

Chris Jankulovski, Having a Successful and Purposeful Life

In this episode, our guest is Chris Jankulovski, Founder of Remote Staff™. Established in 2007 after a visit to the Philippines, Remote Staff™ provides offshore recruiting solutions to a variety of SME’s and has expanded to a team of 70 in-house staff. The company has placed 8000+ professionals and helped support the growth of more than 2000 businesses all over the world.

Chris’ story is truly inspiring. He struggled with dyslexia throughout his childhood and didn’t learn to read until he was 24. He has survived cancer and multiple major surgeries, and deals with a hereditary condition which makes him prone to recurring tumours. None of this has stopped him.

Realising how short life is, Chris saw no other option but to make every second count and relentlessly chase his dreams, showing no signs of slowing down.

In our discussion, Chris talked to us about:

  • How your mindset is a reflection of everything around you
  • His personal transformation and leadership transformation
  • The importance of building a strong and resilient mindset — a mindset of transformation

Listen to the podcast to find out more.

Kim Argetsinger, Relationship Marketing and Heart-Centered Selling

In this episode, our guest is Kim Argetsinger, a mindset coach and business mentor who helps heart-centred, passion-driven entrepreneurs, creatives and coaches build, grow and scale a business that they are wildly in love with and also is financially sustainable.

Kim’s graduated from University with an Honors degree in Psychology and went on to pursue an acting career in Hollywood. When the business of acting no longer inspired her, she moved to Manhattan to pursue her passion for coaching. She is obsessed with how our brains work, business psychology, relationship-based marketing, ‘heart-centered’ sales, and empowering others to own their version of success and zone of genius so they can take up space like a boss (so they can get paid).

In our discussion, Kim talked to us about:

  • How the core of any successful business are the relationships and connections that are built
  • Changing our mindset around sales to be serviced focused and heart-centered
  • How we can become aware of some of our unconscious thoughts and change our behaviour

Listen to the podcast to find out more.

Podcast Strategy: A Roadmap for Businesses

If you’re an active podcast listener, you likely use popular podcast platforms (i.e. “podcatchers”) like iTunes, Soundcloud, and Google Podcasts to download or stream one of more than 1 million podcasts available today.

This article is a podcast roadmap to get you from passive listener to active host.

Podcasting is affordable, relatively easy to produce, and provides access to an engaged listener base.

Brands have jumped on the podcasting bandwagon. Slack, GE, Shopify, Basecamp, and Sephora all have large, active followings. According to Edison Research, 80% of users listen to most of each episode, averaging 7 per week, while 69% of listeners agree that podcast ads make them aware of new products or services.

Podcasts’ popularity means opportunity — and competition. If you don’t have a thoughtful strategy and process, it’s easy to waste time and effort. Let’s get started.

Read the article to learn more.

A Time to Lead — Imagine Being Part of the Solution

This is NOT advice — since we are all making this up as we go along!

Here are our recent thoughts:

  • How Are You Feeling?
  • Charge Fully Before Using
  • We Don’t Appreciate What We Know
  • The Future Has Come Early
  • Delighting the Customer

Let’s continue the conversation — subscribe now to our video channel or private podcast

Building Success and Having the Life You Want

NLP Matters Podcast

In the last couple of weeks, Joanne talked about each component of the BE-DO-HAVE Model. She talked about the importance of clearly defining what you have and how your outcome determines what you need to do and who you need to be in order to achieve that outcome.

In this episode of the NLP Matters Podcast, let’s take a look at how these three components all work together in building your success and having the life that you want.

Listen to the podcast to learn more.

Resetting the Team

CQ for Global Leaders Podcast

Each time you have a new member of the team means that you have a new team. And so, it’s important to come together to re-assess how you are working together and ensure that everyone is aligned with the purpose of the organisation.

Re-calibrating your team aims to build trust.

In this episode of the CQ for Global Leaders Podcast, Dr. Tom Verghese talks about the importance of taking the time to reflect and re-calibrate your team to ensure that everyone is aligned with the purpose of the organisation.​

Listen to the podcast to learn more.


We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Wonderful conversations with J. Scott Christianson about AI, its implications in healthcare and the changing roles of doctors, and with Kevin Perlmutter about customer experience orchestration as well as making your brand unique and desirable.

Watch out for these episodes to publish next week!

That’s all for this week.




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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients