InnovaBuzz Newsletter 15 August 2018

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Marisa Smith, Professional EOS Implementer

In this episode, I’m excited to welcome to the InnovaBuzz Podcast, Marisa Smith, a Professional EOS Implementer, and Founder of The Whole Brain Group, that develops and executes digital marketing plans for businesses to complement their strategic vision and provide measurable results.

As a Professional EOS Implementer, Marisa helps entrepreneurs and leadership teams get what they want from their business. She uses the Entrepreneurial Operating System (EOS) process and tools to help business leaders learn to strengthen the Six Key Components™ of their businesses.

Marisa and I talked about

  • The foundation tools of the EOS system
  • The benefits to bringing structure to your business like EOS does
  • How to delegate and elevate

Anese Cavanaugh on episode 121 suggested we interview Marisa.

Listen to the podcast to find out more.

The 10-Step Content Marketing Checklist

by Sonia Simone

In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing.

Content marketing is communicating with potential customers in a way that:

  • An audience actually enjoys paying attention to, and that
  • Demonstrates to that audience that you would be a good person to do business with

Combining those two “simple” factors can be a little tricky to execute, though.

This checklist will make sure you’re building your content marketing on the right foundation, and that you have a solid content marketing program on.

Read the article to learn more.

Anatomy of the Perfect Contact Page (With Examples)

by Selene

Have you ever invested your time and energy reading through a website only to find there was no way to get in touch with anyone when you had a question?

Frustrating, isn’t it? Surely, you’re not frustrating your own online visitors like that… right?

While the contact page may not be the most important page on your site, it’s still pretty damn important. In fact, it’s considered one of the four most important pages on a website along with the home, about us, and blog pages.

But there’s more to it than giving people a way to get in touch with you. Like the other important pages on your site, there are tips, tricks, and best practices you should follow when crafting your high performing contact page.

In this article, let’s take a look at even more contact page best practices along with some good and bad examples for you to study.

Read the article to learn more.

7 of the Best Customer Engagement Strategies to Foster Your Brand’s Growth

by Shane Barker

An established brand is one that has a lot of returning customers who have developed brand loyalty. So if your brand is going to grow, you will need to win your customers’ loyalty by engaging them.

The more engaged your customers are with your brand, the more likely they are to keep returning to you. In the end, they will develop some form of loyalty and contribute to your brand’s growth.

This post is going to provide you with a few effective strategies to engage your customers and help your brand grow.

Read the article to learn more.

Uppercase: Podcasting for Profit

Jürgen is pleased to be presenting at the Uppercase Conference — an online conference by Missinglettr dedicated to helping you learn, grow and transform your business. With over 100 speakers over 2 weeks, this is a conference you won’t want to miss.

The podcasting revolution is changing the way entrepreneurs everywhere are connecting with ideal prospects, building a loyal, committed fan base and selling their products and services all over the world.

If you are clever and strategic, podcasting can become a fundamental pillar of your marketing and offer a whole range of opportunities to help your target audience and add to your business income.

This talk will cover the the advantages of podcasting, steps to get started with your own podcast, how to land guest appearances on other people’s podcast, how to grow your podcast audience, how to get engagement with your audience, monetizing your podcast episodes.

Jürgen is giving away FREE One Hour Consultations to Build Your Podcast Strategy to three lucky attendees. Register for Jürgen’s talk and win this prize at

Learn More About This News Here

The Ultimate Guide On How To Nurture Leads (+ Convert Them To Paying Users)

In a nutshell, lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel.

With lead nurturing, you’re reaching out to your consumers via different touch points, and providing them with the information they need to move on to the next stage of the Buyer’s Journey.

In this article, learn more about lead nurturing, why it is important, and different lead nurturing tactics that you can apply to your company.

Read the article to learn more.

How to Build Culture in Remote Teams

by Mark Bosma

Culture is king in successful organizations. But executives who want to embrace the benefits of distributed teams — from higher productivity and happiness to lower stress and turnover in the workforce — often grapple with the following dilemma: isn’t it hard to nurture a healthy culture when your employees are far away?

In this article, learn how to create a successful remote culture, from defining assumptions and values to propagating and maintaining culture through best practices in hiring, communication, and management.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Ron Carucci, Navalent

Our guest in this episode is Ron Carucci, co-founder and managing partner at Navalent. He is a regular contributor to the Harvard Business Review and Forbes, a TED speaker and a bestselling author of 8 books.

Navalent work with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. Their list of clients is very impressive, and include Microsoft, Citibank, Starbucks, McDonald’s, Price Waterhouse Coopers, Johnson&Johnson and even the CIA — just to name a few.

Ron has an endless passion for, and a 30-year track record, helping executives tackle challenges of strategy, organization, and leadership. We talk with him today about some of those challenges, the key attributes of great leaders, including the mindset of leadership and also about the irrelevance of the year you were born to what you will contribute!

Listen to the podcast to find out more.

Read More and Listen to the Podcast.

That’s all for this week.


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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients