InnovaBuzz Newsletter 17 July 2019

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Dr. Annette Koy and Cameron Fee, Coretex Group

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guests, the Co-Founders of the Coretex Group, Dr. Annette Koy and Cameron Fee.

Coretex Group works with businesses to maximize their effectiveness, starting from their understanding of the dynamics of human systems and performance and using this to create high impact business solutions. Their core belief is that human energy is one of the most powerful forces. When focused, it can achieve remarkable things.

In our discussion, Annette and Cameron talked to me about:

  • How breaking predictable patterns can renew energy and improve effectiveness
  • A predictable, disciplined process for innovation, and
  • How they achieve values alignment through flexible communication

Leanne Hughes on episode 190 introduced us to Annette and Cameron.

Listen to the podcast to find out more.

Sarah Allison, Mother of Marketing

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Sarah Allison, Social Media and Instagram Marketing Expert, and owner of Mother of Marketing.

Sarah helps young business owners and entrepreneurs build their business, with social media coaching, social strategy consulting and social media training.

In our discussion, Sarah talked to me about:

  • The importance of engaging with your social media follows and building trust
  • The difference between the Instagram Feed and Instagram Stories and when to use each
  • How to invite social media followers to your email list to continue to build the relationship

Kayla Sloan on episode 186 introduced us to Sarah.

Listen to the podcast to find out more.

How to Win Over New Kinds of Readers

by Sonia Simone

Ever notice that your content tends to really resonate with some people, and others don’t have any interest at all?

You might shrug your shoulders and just decide “that’s the way things are,” but in fact, educational psychology shows that there are four distinct ways of taking in information.

Each of us naturally tends to speak most effectively to one type, leaving the other three out in the cold. But a basic understanding of those four types can actually shape your content to connect with a greater range of people.

In this article, discover the four types of readers and how you can create content that resonates with each of them.

Read the article to learn more.

A Complete Guide to Target Audience Analysis for Content Marketers

by Point Visible

Target audience analysis is an integral part of any marketing strategy. The only way to know what you should talk about in any marketing campaign is to know who you are talking to and what they want to know.

Check out this easy to follow, in-depth information on everything you need to know to conduct a proper target audience analysis as a content marketer.

Read the article to learn more.

8 Calls to Action that Initiate New Relationships with Customers and Collaborators

by Stefanie Flaxman

“Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution channels, landing in our Twitter feeds, Apple News updates, text messages, and emails from Uncle Sue.

Viral content may feed your ego, but it doesn’t necessarily feed your business.

It’s frustrating if no one knows about your products or services. That’s why you want a lot of people to see your work. But sustainable success stems from your dedication to produce one great line at a time and consistently publish your content. So, stop putting pressure on yourself. “Viral” doesn’t need to be your goal.

In this article, find out how you can initiate relationships with the customers and collaborators who will help your business.

Read the article to learn more.

How to Adapt Your Marketing Strategy for a Longer Path to Purchase

by Russell Chua

Today, research shows that shoppers are taking their time making purchasing decisions.

In fact, a study from Rakuten Marketing revealed that 69% of shoppers in the U.S. and in the UK (and 71% globally) are not prepared to make spontaneous decisions in terms of gifts to buy.

Taking a long time to make a purchasing decision doesn’t only apply to gift shopping. The same trend applies to e-commerce in general, and it has resulted in the average path to purchase becoming longer than ever before.

Read on to find out more about why and how the path to purchase is getting longer, how your business can prepare, and how you, as an advertiser, can effectively adapt your marketing strategy.

Read the article to learn more.

5 Ways to Make Your Emails More Interactive

by Norbert

Did you know that between 2014 and 2018 the average office worker received about 90 emails a day and sent around 40 business emails daily? How can you ensure that your email stands out amidst such heavy competition?

The answer is- you guessed it- going interactive. Interactive elements improve the open and response rate of your emails drastically. In fact, including interactive element is the second most popular interactive email trends of 2019.

Curious about HOW to make your emails interactive? Don’t you fret! Here are some tips to sail you through it.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Dave Blanchard, The Habit Finder

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Dave Blanchard, CEO of the Og Mandino Group. Dave is also an inspirational speaker, author, and coach. He works with people helping them take control of their thought process and their goals in business and their personal lives.

Dave has a background in sales, management, real estate, TV and film, and not runs the Og Mandino company, that teaches the lessons of Og’s famous book “The Greatest Salesman in the World”, carrying Og’s mission into the 21st century.

In our discussion, Dave talked to me about:

  • How our own experiences, both good AND bad, can be used in a way to empathize and connect with others, in a way that we can serve them;
  • Making sure that you are coming from a burning desire to serve, to change lives and make a difference will guarantee success;
  • AND how a film-making career led Dave to become the CEO of the Og Mandino Company

Listen to the podcast to find out more.

That’s all for this week.


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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients