InnovaBuzz Newsletter 17 October 2018

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Carla Johnson, Type A Communications

In this episode, I’m really excited to welcome to the InnovaBuzz podcast as my guest, Carla Johnson, a Global Keynote Speaker, Best-Selling Author, and Storyteller. Carla has helped many businesses leverage the art of storytelling to inspire action. The latest of her seven books, Experiences: The 7th Era of Marketing, sets the benchmark for a new era in marketing.

In our discussion, Carla talked to me about

  • frameworks, structure and context around ideas and innovation
  • using stories and metaphors in marketing and in selling your ideas to your organisation or your clients
  • shared a great example of using an experience from a totally different context in your own work — based on a Barbie Doll video.

Andrew Davis on episode 129 introduced us to Carla.

Listen to the podcast to find out more.

The Psychology of Influencer Marketing: How to Use Hidden Triggers to Gain Influencer Favor

by Guarav Sharma

Influencers receive tons of pitches every day. Their inboxes are often bursting at the seams with outreach emails from brands and marketers. Some influencers go through them, rather painstakingly, selecting some and rejecting others.

But why do they pick some over others? What is it that grabs their attention? And what can you do to be at the top of the pile? You’d be surprised to learn that the answer to most of these questions lies in basic human psychology.

Every day, our decisions are affected by multiple conscious or unconscious stimuli. The same applies to influencers when they make decisions about pitches to consider.

Check out these 4 actionable steps you can take to ensure that your requests become “sticky” and “influencer worthy”.

Read the article to learn more.

4 Types of Content That Can Help with a Better Product Promotion Strategy

by Shane Barker

If you think that just by developing a product you can increase its sales, you could not be more wrong. Developing a product is only one half of generating sales; the other half is promoting it.

The basic objective of promotional strategies is to trigger and boost sales. It’s an important aspect of any business marketing plan. But the secret to a successful promotion strategy for your product is to create various types of content.

Instead of relying on the same method over and over again, you should be playing with different types of content and figuring out which one can give you the maximum results.

In this article, let’s take a look at four of the best tried and tested content types that any business can use to create an effective product promotion strategy.

Read the article to learn more.

How to Use the Right Landing Page Images and Get More Leads

by Lindsey Morando

A picture is worth a thousand words, which is just one reason why landing page images are important. In addition to captivating headlines and compelling CTA’s, images are the third most important aspect to include on landing pages.

Why are landing page images so crucial in today’s digital world? How do you find an image that matches your brand and will grab the attention of your target audience?

Read on and learn how to choose the best landing page images that will increase sales.

Read the article to learn more.

Innovabiz Member Hub

As a THANK YOU for being a loyal reader of our newsletter, we’d like to invite you to setup a FREE subscription to our Member Hub.

There you’ll find a lot of goodies, including our free training courses:

  • The Transformational Marketing Journey
  • Seven Website Design Secrets to Get You More Sales

We’ll be adding more material to this regularly, so there’ll always be new information to help in your business, .

Check it out and let us know what else you need.

Learn More About This News Here

5 Creative Ways to Boost Conversions with Thank You Pages

by Jaykishan Panchal

When closing a sale, most sites typically have a thank you page. Instead of plainly thanking the customer for shopping with you, you can use this thank you page as an opportunity. With the right thank you page, you can invoke a variety of actions, including showcasing your best content, launching a micro-survey to retrieve key feedback, upsell cleverly and a lot more.

In this article, let’s take a look at some of the most creative ways you can optimize your thank you pages and dramatically boost conversions.

Read the article to learn more.

Supercharge Your Content’s Engagement

by Matthew Spurr

According to BuzzSumo: “50% of Content Gets 8 Shares Or Less” — the following ideas can help you nail truly shareable content and then not only will you reach more people, but you’ll do so over a longer period of time.

You can mix it up, or you can experiment to see what works best for your following, it shouldn’t be hard to tell by taking a look over your stats and comparing the traffic and levels of engagement on each post. Here are a few options for different ways to communicate with your followers and prolong your reach.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Jamie Greenberg, A Brand You Way

In this episode, my guest is Jamie Greenberg, Chief Originologist of A Brand You Way, and an internationally recognised personal branding expert who specialises in business development through innovative branding. He is also the author of an ebook “The 4 Truths to Creating A Brand You Way”.

Just like a writer needs an editor, and a musician needs a producer, Jamie has dedicated his career to empowering entrepreneurs, C-level executives and careerists helping them create signature products and systems that define their personal brand.

Gigi Bisong on episode 112 suggested we interview Jamie.

Listen to the podcast to find out more.

Read More and Listen to the Podcast…

That’s all for this week.


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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients