InnovaBuzz Newsletter 19 May 2021
Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.
In this episode, our guest is Stephen Genco, a marketing innovator, entrepreneur, management consultant, and educator. He co-founded one of the first research firms devoted to applying neuroscience, social psychology, and behavioral economics to the study of marketing and consumer choice. Today, he is an active educator and speaker, conducting seminars and workshops around the world (and virtually).
Dr. Genco holds doctoral, master’s and bachelor’s degree from Stanford University and a master’s degree from the University of British Columbia. He has written two books: Neuromarketing for Dummies (co-author, 2013) and Intuitive Marketing (2019).
In our discussion, Steve talked to us about:
- Why marketers must ask new questions and conduct marketing in new ways
- Marketing through the entire customer journey, for long term relationships
- Why understanding our dream customers and their behaviours is vital to good marketing
In this episode, Michelle Seiler Tucker, the Founder and CEO of Seiler Tucker Incorporated. She holds the M&AMI (Mergers & Acquisitions Master Intermediary) title, as well as Certified Mergers and Acquisitions Professional (CM&AP) and Certified Senior Business Analyst (CSBA). She also owns many other businesses in several different industries.
As a 20-year veteran in the M&A industry, Michelle is regarded as the leading authority on buying, selling, fixing, and growing businesses. She and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success.
In our discussion, Michelle talked to us about:
- Why it is important to plan your exit strategy from day one of your business using her “GPS Model”
- Her 6 Ps — People, Product, Process, Proprietary assets, Patrons and Profit
- Three magic questions, based on what business we are really in
Guess what, it’s never been easier to start a podcast. However, with over 850,000 active podcasts (as of April 2021) and more popping up daily, the competition to be heard is fierce. So, how do you stand out amongst the sea of podcasts? Well you should pitch your podcast to the media.
Whether you’ve been podcasting for a while or just starting, you have the power to grow, you just need the right knowledge and tools to get more publicity for your show.
Ready to learn how to pitch your podcast? Read the article to find out more.
My recent social media posts were written by Ai. His name is Jarvis and he’s honestly the best thing to happen in my life!
It all started when I was trying to come up with ideas for an article but couldn’t think of anything good enough or fresh.
So instead, I told him what points should be included in this content that would make it appealing and let him do his own work around those bullet points.
The results? Pretty amazing!
With Jarvis at my fingertips, I won’t have to bother with trying to sound witty!
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If you’re going to go through the effort of writing a review, you want it to be helpful, right? You want to write more than just “good show” or “I like it a lot”.
The more effort you put into crafting your review, the more helpful your review will likely be — both to the podcaster and the potential listener. Plus, it makes you look more credible as a reviewer if you actually have some details and reasons behind what you are saying in your review.
If you review enough shows, folks may begin to value your opinion, follow you on Podchaser, and even check out shows based on your recommendation. Here are a few tips for how to write a GOOD podcast or episode review.
by Josh Barney
What is the kano model? And how can a business follow it accurately?
Analysing what really matters to your customers isn’t as straight-forward as it should be…
…especially when you’re focussing on brand processes, user experiences and products/services.
The internet is packed with checklists, must-haves and guides for all of these points. However, there is a different way of discovering just how satisfied your customers are, and more importantly, why they feel the way they do.
This model/theory was created for analysing product features (especially in product development) and their impact on customer satisfaction, but…
…by using them to analyse other parts of your business, you can benefit from a completely new take on your business’s strengths and weaknesses.
This is the Kano Model. Read the article to find out more.
by Clare McDermott
For content marketers who have access to original research (think: original surveys, analyzing user data, or analyzing third party data), visualizing data is a fantastic way to get attention and earn credibility.
That said, think through the elements of good information design before you go running off to create your next chart or infographic. Let’s run through ideas to get you started — both the design and the tools and resources to support your efforts.
UP NEXT ON INNOVABUZZ PODCAST
We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.
Insightful conversations with Terrell (Terry) Jones, Founder of Travelocity and author of Disruption OFF, about innovation and customer journeys, and Pinterest Strategist, Laura Rike, about marketing on Pinterest. Watch out for these episodes to publish next week!
That’s all for this week
Remember to BE AWESOME and KEEP INNOVATING.