InnovaBuzz Newsletter 19 September 2018

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Ciel Ellis, The Ellis Institute

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest today, to have on the InnovaBuzz podcast as my guest today, Ciel (C.L.) Ellis, who is a coach, writer, trainer and painter. She’s the founder of the Ellis Institute who work with service based entrepreneurs to help them build the life they love.

In our discussion, Ciel talked to me about

  • How she uses journalling to build self awareness, get in touch with her intuition and to clear limiting beliefs
  • Being 100% IN — removing the anticipation of disappointment
  • Shared some powerful personal stories that demonstrated how Ciel lives her why

Carol Metz Murray on episode 133 suggested we interview Ciel.

Listen to the podcast to find out more.

Marketing Automation: Ideas to Improve Your Strategy

by Alice Didier

Marketing automation brings together both marketing and sales departments in an effective manner, in such a way that personalised processes can be created for each and every lead, even with an extensive database. The idea is to develop these leads so that, in the end, they are ready to make a purchase.

It is worth noting that this whole process is automated with the help of certain tools that can currently be found on the market.

These tools, as long as they are perfectly integrated with the CRM of the business, are considered a must in all businesses and their marketing strategies, allowing you to improve, optimise and personalise correspondence with leads; this holds true for email marketing just as much as on social media or even on a website.

Read on for some marketing automation ideas to improve you marketing strategy, as well as some tips and tricks to make your application more simple and effective.

Read the article to learn more.

[Guide] New Facebook Recommendations & Reviews System

by Nikola Bojkov

According to Facebook’s VP of Local, Alex Himel, Over 1.6 billion people around the world are connected to a small business on Facebook. And starting from August 2018 Facebook is making new changes to Facebook Business Pages to help more people connect with Local businesses

One of the main updates is the further development of the feature Recommendations that is an evolved version of the Facebook reviews system.

In this article, learn everything you need to know about Facebook Recommendations, how it will affect your Facebook presence and how to make the most out of it.

Read the article to learn more.

Focus Groups Are the Solution to Improving Marketing Results

by Shane Barker

One of the main reasons why many new products fail is because marketers fall prey to the concept of “one-size-fits-all.” It simply doesn’t work in marketing. 65 to 75 percent of new products have failed to generate the anticipated revenue or profit due to a one-size-fits-all approach.

If you want to improve your marketing results, customer segmentation is the solution. Segmentation plays a vital role in marketing. Each customer is different, with individual needs and preferences, so you need to treat them differently. This is fact that remains regardless of the industry you are in.

In this article, learn more about customer segmentation and how it can improve your marketing results.

Read the article to learn more.

Podcasting for Profit: Watch the Replay

The podcasting revolution is changing the way entrepreneurs everywhere are connecting with ideal prospects, building a loyal, committed fan base and selling their products and services all over the world.

If you are clever and strategic, podcasting can become a fundamental pillar of your marketing and offer a whole range of opportunities to help your target audience and add to your business income.

If you missed Jürgen’s presentation on Podcasting for Profit at MissingLettr’s Uppercase Conference, or in case you’d like to watch it again, you can still watch the replay here.

Podcasting for Profit: Watch the Replay

Get an Early Bird Lifetime Membership to the Profitable Podcasting System Training and Membership Site, one off price $497 (normally $97 per month) — use Code “UPPERCASE”. Redeem offer at:

Learn More About This News Here

The most captivating content formula (according to the “Godfather of influence”)

by Callum Sharp

Let’s say you’ve written a blog post you’re proud of. Yet you see the vast majority of readers bouncing away.

Your post is practical and useful. Yet nobody leaves a comment to thank you.

You’re sharing insights that have helped you tremendously. Yet those same life-changing tips don’t even make a dent in other people’s lives.

What’s the problem?

In this article, let’s take a look at Robert Cialdini’s (often referred to as The Godfather of influence) content formula. Find out why it’s perfect for writing your blog posts and marketing content, and learn how to use this content formula to get and keep your readers’ attention.

Read the article to learn more.

The Ultimate Guide to Branding Yourself on Social Media

by Dustin W. Stout

When people visit your social profile, are they impressed? Does your social media presence look like one cohesive, professional brand?

If you cannot confidently shout “yes” to both of the previous questions, we’re going to fix that.

Having a solid, attractive and professional social media presence can open up countless opportunities. Business, partnerships, employment opportunities and much more.

Read on and find out how you can create a strong personal brand across all your social platforms and give people the best possible impression.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Gigi Bisong, Lit By Miracles

In this episode, I’m honoured to welcome to the InnovaBuzz Podcast today, Gigi Bisong of Lit by Miracles. She is a transformational speaker and a coach who helps youth, women, and those in life transition to understand their given purpose so that they can live fully each day.

Gigi Bisong co-authored the book “20 Beautiful Women: 20 More Stories That Will Heal Your Soul, Ignite Your Passion And Inspire Your Divine Purpose”. The book is a collection of personal short stories from 20 more authors, speakers, and life coaches bonding together for the common goal of sisterhood, and to transform women from the inside out.

Her business partner, Michael Mapes on Episode 105 suggested we interview Gigi.

Read More and Listen to the Podcast.

That’s all for this week.


Originally published at




Weekly InnovaBuzz Newsletter — — a roundup of what’s new in Digital Marketing, Content Marketing, Information Marketing, Website Development, Leadership and Innovation.

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