InnovaBuzz Newsletter 20 February 2019

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Ilise Benun, Marketing Mentor

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Ilise Benun, an author, business coach, national speaker, and founder of She is also an adjunct faculty at Pratt Institute and the Maryland Institute College of Art.

Ilise is also the author of 7 books, host of 2 podcasts — the Marketing Mentor Podcast and the HOW Design Live Podcast, and a prolific blogger.

In our discussion, Ilise talked to me about:

  • Her Smart Marketing Foundation
  • Cloning your favourite client
  • Her 3 key tools for marketing — strategic networking, targeted outreach and High Quality, Pain Point, Bat Signal Content Marketing

Terri Trespicio on episode 152 suggested we interview Ilise.

Read more and listen to the Podcast.

Paula Rizzo, Lights Camera Expert, List Producer

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Paula Rizzo, an Emmy-award winning television producer, best-selling author and a media trainer and strategist. She’s also co-founder, with Terri Trespicio, of Lights Camera Expert — an online course geared towards helping entrepreneurs, authors and experts get media attention.

Paula has a very long and impressive CV, also being the founder of the productivity site and author of ListFul Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, as well as regularly contributing to, and Thrive Global, providing productivity tips and advice. One of her focus areas is helping experts, authors, and entrepreneurs position themselves for media — including radio and TV as well as podcasts and blogs, which is the focus of our discussion today.

In our discussion, Paula talked to me about:

  • a Framework for pitching to media
  • Getting comfortable doing video — it’s about focusing on providing service to your audience
  • Listmaking — from time management to video and interviews to packing for a move

Terri Trespicio on episode 152 suggested we interview Paula.

Read more and listen to the Podcast.

Why All Business Owners Should Consider Podcasting

by Dennis Kirwan

It seems like everyone has a favorite podcast these days. The popularity and influence of podcasting are expanding exponentially in the U.S. and around the world.

With such a dramatic rise, it’s no wonder digital marketers and brands are also listening and working to utilize the power of the podcast to better connect businesses to a wider audience than ever before.

Read on and find out why this platform should be considered by all business owners and some tips for starting your own.

If you want to start your own podcast but don’t know where to begin, contact us.

Read the article to learn more.

Co-marketing: The Infallible Strategy No One Talks About

by Lucia Powell

Co-marketing is a low-risk, high-impact marketing strategy. So why is nobody talking about it?

According to HubSpot, “Co-marketing is when two companies collaborate on promotional efforts for a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. By levering the relationship and reach of a partner, co-marketing campaigns are designed to deliver more leads, buzz, and awareness, with less work.”

In this post, we’re going to look at what co-marketing is, why you should consider it, how to do it, and campaigns we can learn from.

Read the article to learn more.


Do you want to have your work, your words, and your creativity have a profound impact on others? Do you want to create a distinctive signature work that will effortlessly propel you into prosperity? Of course you do! And sometimes, we all need some help to clear the fear and learn ways to capture our genius in order to achieve our professional and personal goals. That’s why I’m inviting you to join Jamie Greenberg, Chief Originologist of A Brand You Way and 25+ expert entrepreneurs, coaches and transformational thought leaders (including myself!) for his online symposium entitled “Capitalize On Your Creativity.” We will share proven techniques on how to clear your fear and capture your genius in order to create a distinctive, one-of-a-kind signature work that will allow you to stand out in your market and create the life you are aching to live!

This FREE online interview series is for:

  • Anyone who has a big idea and wants to turn it into a business
  • Anyone who is ready for creative tools and strategies to take their business to the next level
  • Anyone who is transitioning from a corporate to an entrepreneurial lifestyle
  • Anyone who is a coach, speaker or expert who wants to become a recognized thought leader in their industry
  • Anyone who wants to turn “creative constipation” into “creative inspiration”
  • Anyone who is ready to use their creative inspirations to step into a bitter and more visible version of themselves both professionally and personally

If you want to get the brilliant tools, strategies and insights on how to unleash your spectacular creative genius and how to purposefully and effectively bring your ideas to life, this event is for you! Register HERE!

Learn More About This News Here

How to Find Content Ideas in Almost Any Corner of the Internet

by Alla Bogdan

Every fire needs a match. For content that burns with imagination and inspiration, sometimes you have to look outside your comfort zone. Ordinary sources tend to give ordinary ideas. Extraordinary or out-of-the-box sources CAN give you the right spark to light your content so that readers are captivated. And the bonus? Research could actually be fun again. How long has it been since that happened, content marketers?

Whether you’re in a rut or you’re just getting started, here are some ideas to kick-start your content creation plan. This post will give you a few of the almost-usual suspects, some unlikely places to source ideas and finally, when there are no good ideas to be found, how to create your own.

Read the article to learn more.

5 Ways to Ensure Your Budget Includes Innovation

by Stephen Altrogge

Innovation is a “squishy” idea. It’s one of those things that everyone loves to talk about and believes is important, but when push comes to shove, innovation often gets put on the back burner. Why?

Because there are so many competing priorities in your business. Simply maintaining the status quo often requires a Herculean effort. Daily operations are a swirling vortex, consuming attention and finances, while simultaneously blocking out forward thinking.

But the maxim, “Innovate or die,” really is true. The point is simple: companies that don’t consistently innovate will eventually fall behind those that do. The further they fall behind, the harder it is to catch up and the bigger the consequences.

But while very few people will disagree with the need for innovation, making space in the budget for innovation is something altogether different. In this article, let’s a look at 5 specific tactics that will help ensure that your budget includes innovation.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Carol Metz Murray, Shift Happens

In this episode, I’m really excited to welcome to the InnovaBuzz podcast, Carol Metz Murray, a Business Empowerment Coach, and Chief Strategist and Engagement Officer of Shift Happens, which helps people walk through all the shifts required to get out of their own way and reach new heights in business and personal growth.

As a Business Empowerment Coach, Carol helps her clients transform their ‘Why” into their “What” to ignite their flame and get to the heart of their motivation. She covers everything from value alignment to narrative conversation. Her strategy implementation shifts mindsets to create the “How” of outer realities.

Joe Da Silva on episode 125 suggested we interview Carol.

Read More and Listen to the Podcast.

That’s all for this week.


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Dr Jürgen Strauss

Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients